CJ 4DPLEX and SM Cinema Set to Launch the Philippines' First 270-Degree SCREENX Auditorium

Launch of SCREENX in the Philippines

• Partnership Announcement: CJ 4DPLEX has partnered with SM Cinema, the largest cinema exhibitor in the Philippines, to introduce the country's first SCREENX theater at the SM Mall of Asia, the largest mall in the Philippines and the second largest in Southeast Asia.
• Innovative Format: SCREENX offers a 270-degree panoramic viewing experience by extending the film image onto the theater's side walls, creating an immersive environment for moviegoers.

Significance of the Location

• Flagship Venue: The SM Mall of Asia is recognized as a flagship destination in Pasay City, making it an ideal location for the debut of this innovative cinematic format.
• Market Leadership: SM Cinema operates 76 sites across the Philippines, solidifying its position as the number one cinema exhibitor in the country.

Statements from Executives

• CJ 4DPLEX Leadership: Jun Bang, CEO of CJ 4DPLEX, emphasized that launching SCREENX in the Philippines marks a significant milestone in enhancing cinematic storytelling. Don Savant, Chief Business Officer, highlighted the opportunity to provide Filipino audiences with a new way to experience films.
• SM Cinema's Commitment: Steven T. Tan, President of SM Supermalls, expressed pride in bringing SCREENX to the Philippines, reinforcing SM Cinema's dedication to pushing the boundaries of entertainment and enhancing the moviegoing experience.

About CJ 4DPLEX and SM Cinema

• CJ 4DPLEX Overview: Headquartered in Seoul, CJ 4DPLEX is a leading cinema technology company known for its innovative formats like SCREENX and 4DX, with over 435 SCREENX auditoriums in 40 countries and more than 775 4DX auditoriums in over 70 countries.
• SM Cinema Overview: As the largest film exhibitor in the Philippines, SM Cinema operates over 300 screens across more than 78 branches, committed to delivering world-class cinematic experiences and continuously innovating to enhance audience enjoyment.