Choice Hotels Lowers Fair Value Estimate to $105.20 Amid Mixed Analyst Views
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 10 2026
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Source: Yahoo Finance
- Fair Value Adjustment: Choice Hotels' fair value estimate has been lowered from $107.67 to $105.20, reflecting a modest reset in analysts' price target framing, although long-term appeal remains intact.
- Divergent Analyst Views: Baird has trimmed its price target from $122 to $110 while maintaining an Outperform rating, indicating confidence in long-term investors despite the lower target.
- New Market Expansion: Choice plans to open six new Ascend Collection properties in Canada by early 2026, which will increase its Canadian Ascend portfolio by 20%, enhancing redemption options for Choice Privileges members.
- Entry into African Market: The company is entering the African market with three franchised properties in Kenya expected to open in early 2026, alongside a plan for at least 15 additional properties by 2030, demonstrating its strategic intent for global expansion.
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Analyst Views on CHH
Wall Street analysts forecast CHH stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CHH is 102.56 USD with a low forecast of 84.00 USD and a high forecast of 126.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
2 Buy
5 Hold
3 Sell
Hold
Current: 99.960
Low
84.00
Averages
102.56
High
126.00
Current: 99.960
Low
84.00
Averages
102.56
High
126.00
About CHH
Choice Hotels International, Inc. is a lodging franchisor with over 7,500 hotels, representing over 650,000 rooms, in 46 countries and territories. The Company’s segments include Hotel Franchising & Management and Corporate & Other. The Hotel Franchising & Management reportable segment includes the Company's hotel franchising operations, which consist of its approximately 22 brands and brand extensions and the hotel management operations of 13 hotels (inclusive of four-owned hotels). Its brand names include Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Ascend Hotel Collection, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, and Cambria Hotels (collectively, the legacy Choice brands). It also includes Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Choice Hotels Reports Record International Expansion and Strong Domestic Growth
- International Expansion Achievement: Choice Hotels onboarded a record 130 new international hotels in 2025, pushing its total international room count to nearly 160,000, reflecting a 13% year-over-year growth that highlights the company's robust growth potential in key markets.
- Domestic Market Performance: In the U.S., Choice Hotels recorded its strongest year for extended stay openings with 66 new hotels, indicating sustained consumer demand for long-term accommodations and the company's leadership in this segment.
- Steady Brand Development: The company's upscale and core brands also performed well, with ongoing development progress underscoring strong market demand and enhancing value for franchise owners, thereby solidifying brand appeal.
- Strategic Value Enhancement: Choice Hotels' continuous expansion and brand performance not only increase market share but also provide greater returns for franchisees, reinforcing its competitive advantage in the global hotel industry.
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Choice Hotels Reports Record International Expansion and Growth in 2025
- International Expansion Achievement: Choice Hotels onboarded 130 new international hotels in 2025, bringing its total international room count to nearly 160,000, reflecting a 13% year-over-year growth that underscores the company's strong market presence and brand appeal.
- Strong Extended Stay Performance: The company opened 66 extended stay hotels domestically, achieving a record high that highlights sustained demand in this segment and reinforces its leadership position in the growing extended stay market.
- European Market Deepening: Choice Hotels signed a transformative 50-unit Quality Suites development agreement in France, nearly doubling its footprint in the country, while also entering Poland with an Ascend Collection property, further expanding its European presence.
- Asian Market Breakthrough: The company signed a 70-unit franchise agreement with SSAW in China, expected to yield over 100 Comfort and Quality hotels over the next four years, marking a significant step in its long-term growth strategy in Asia.
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