Chipotle Partners with Five Athletes to Launch New Digital Menu Items
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Source: PRnewswire
- Digital Menu Innovation: Chipotle collaborates with five top American athletes to launch new digital menu items aimed at enhancing performance through real ingredients and high-protein options, further solidifying its position in the health-conscious dining market.
- Gold Foil Comeback: Starting February 6, Chipotle will offer gold foil-wrapped burritos at U.S. locations for both in-restaurant and digital orders, expected to attract consumer attention and enhance brand image, available while supplies last.
- Video Series Expansion: The “Unwrapped” video series will feature new episodes showcasing athletes' journeys to the top of their sports, strengthening emotional connections with consumers and enhancing brand loyalty.
- Market Presence: As of September 30, 2025, Chipotle operates over 3,900 restaurants across the U.S., Canada, the UK, France, Germany, and the Middle East, demonstrating its strong global presence and ongoing growth potential.
Analyst Views on CMG
Wall Street analysts forecast CMG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CMG is 46.63 USD with a low forecast of 34.00 USD and a high forecast of 58.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Analyst Rating
20 Buy
6 Hold
0 Sell
Strong Buy
Current: 39.410
Low
34.00
Averages
46.63
High
58.00
Current: 39.410
Low
34.00
Averages
46.63
High
58.00
About CMG
Chipotle Mexican Grill, Inc. is a restaurant company. The Company develops and operates restaurants that serve a menu of burritos, burrito bowls, quesadillas, tacos, and salads, made using fresh ingredients. The Company operates approximately 3839 restaurants in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates. It owns and operates all its restaurants in North America and Europe. The Company is focused in serving sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Its menu includes Burrito, Burrito Bowl, Lifestyle Bowl, Quesadilla, Salad, Tacos, Kid’s Meal, Chips and Sides, and Build your Own (digital only). It also includes Raymonte’s Chicken Bowl, The Mr. Fantasy Burrito, Carne Asada, Build-Your-Own Chipotle, catering and group order. Its subsidiaries include Chipotle Mexican Grill Canada Corp., Chipotle Mexican Grill France SAS, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
