Chinese Fast-Food Chain Mixue Sees Profit Boost Due to Demand for Ice Cream and Tea Beverages
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 27 2025
0mins
Source: WSJ
Profit Growth: Chinese fast-food chain Mixue reported a 43% increase in profit for the first half of the year, driven by strong consumer demand for its affordable ice cream and tea drinks.
Financial Performance: The company's net profit reached 2.69 billion yuan (approximately US$376.1 million) from January to June, up from 1.88 billion yuan during the same period last year.
Market Position: Mixue is recognized as one of the largest food-and-beverage brands globally based on the number of outlets.
Consumer Trends: The rise in profits highlights a growing consumer appetite for budget-friendly dessert options amidst economic conditions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
