Yuewen Partners with Resorts World Sentosa and Universal Studios Singapore for an Immersive Haunted House Experience Featuring The Unruly Immortals at Halloween Horror Nights 13

Written by Emily J. Thompson, Senior Investment Analyst

Source: Yahoo Finance

Updated: Sep 26 2025

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Source: Yahoo Finance

New Haunted House Experience: Universal Studios Singapore has launched a new haunted house based on the Chinese fantasy novel, The Unruly Immortals, marking the first collaboration between the theme park and a Chinese web novel, providing an immersive experience that blends fantasy and reality.
Cultural Impact and Global Strategy: The Unruly Immortals has gained significant popularity in China, with over 11.3 million subscribers, and this partnership highlights Yuewen's strategy to expand its intellectual property globally, including adaptations in various media and international collaborations.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

Yuewen Partners with Resorts World Sentosa and Universal Studios Singapore for an Immersive Haunted House Experience Featuring The Unruly Immortals at Halloween Horror Nights 13

About the author

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