Chinese beauty brands explore foreign M&A to spur growth

Chinese Beauty Brands Expanding Internationally: Major Chinese beauty brands like Proya and S'Young are looking to acquire smaller foreign companies to enhance their portfolios and compete globally, despite facing challenges from a slowing domestic market.

Challenges in Global Acquisitions: While acquisitions can diversify revenue streams, experts warn that Chinese firms may struggle with integrating foreign brands effectively, as past efforts in the fashion industry have shown mixed results.