Cash-strapped consumers are giving Australia's liquor makers a headache

Impact of Cost of Living Crisis: The Australian alcohol industry is experiencing a significant downturn, with sales growth at its slowest in 25 years, as consumers cut back on spending due to rising costs and health concerns, leading to reduced profits for major retailers and producers.

Shift Towards Abstinence: There is a growing trend of abstinence from alcohol among Australians, particularly among younger generations, driven by health awareness and financial pressures, which may hinder the industry's recovery in the coming years.