Burberry shares pop 8% as British heritage pivot lures back U.S. shoppers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 18 2025
0mins
Source: CNBC
Burberry's Sales Growth: Burberry reported a 4% year-on-year sales increase in the Americas for the fiscal first quarter, indicating a positive shift after previous declines, with CEO Joshua Schulman highlighting diverse luxury consumer engagement.
Challenges and Strategic Adjustments: Despite facing U.S. tariffs as a potential setback, Burberry is adapting its supply chains and pricing strategies while implementing a cost-saving program aimed at achieving £80 million in savings by 2026, reflecting ongoing efforts to revitalize the brand.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
