BRP Unveils Refreshed Brand Identity with 'Get Moving' Tagline
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 02 2026
0mins
Should l Buy DOO?
Source: PRnewswire
- Brand Refresh: BRP Inc. unveils a refreshed brand identity during the 2026 Milan Winter Olympics, adopting the tagline 'Get moving' to inspire people to reimagine their mobility, thereby strengthening emotional connections with consumers.
- Olympic Sponsorship: As the official sponsor of Canada's national public broadcaster, BRP will showcase its brand philosophy through CBC/Radio-Canada's Olympic broadcasts, which is expected to attract significant viewer attention and enhance brand visibility.
- Global Experience Expansion: BRP Experiences will offer over 2 million rides powered by Ski-Doo, Lynx, Sea-Doo, and Can-Am products across 225 destinations in 14 countries, further driving the brand's global influence and market penetration.
- Strategic Plan Alignment: This brand evolution aligns with BRP's M28 strategic plan, reflecting the company's relentless pursuit of providing industry-leading consumer experiences, which is anticipated to drive future business growth and reinforce market leadership.
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Analyst Views on DOO
Wall Street analysts forecast DOO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DOO is 86.04 USD with a low forecast of 75.00 USD and a high forecast of 94.30 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
9 Buy
1 Hold
0 Sell
Strong Buy
Current: 79.250
Low
75.00
Averages
86.04
High
94.30
Current: 79.250
Low
75.00
Averages
86.04
High
94.30
About DOO
BRP Inc. is a Canada-based company that specializes in powersports products, propulsion systems and boats. The Company’s segments include Powersports and Marine. The Powersports segment comprises Year-Round Products (all-terrain vehicles, side-by-side vehicles, three-wheeled vehicles, and two-wheeled vehicles), Seasonal Products (snowmobiles, personal watercraft and pontoons) and Powersports PA&A and OEM Engines (parts, accessories and apparel (PA&A), engines for karts, recreational aircraft and jet boats, and other services). The Marine segment includes boats, pontoons, outboard engines and related PA&A, and other services. Its brands include Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems and Rotax engines for karts and recreational aircraft and Pinion gearboxes. It is developing electric models for its existing product lines.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
BRP Unveils Refreshed Brand Identity with 'Get Moving' Tagline
- Brand Refresh: BRP Inc. unveils a refreshed brand identity during the 2026 Milan Winter Olympics, adopting the tagline 'Get moving' to inspire people to reimagine their mobility, thereby strengthening emotional connections with consumers.
- Olympic Sponsorship: As the official sponsor of Canada's national public broadcaster, BRP will showcase its brand philosophy through CBC/Radio-Canada's Olympic broadcasts, which is expected to attract significant viewer attention and enhance brand visibility.
- Global Experience Expansion: BRP Experiences will offer over 2 million rides powered by Ski-Doo, Lynx, Sea-Doo, and Can-Am products across 225 destinations in 14 countries, further driving the brand's global influence and market penetration.
- Strategic Plan Alignment: This brand evolution aligns with BRP's M28 strategic plan, reflecting the company's relentless pursuit of providing industry-leading consumer experiences, which is anticipated to drive future business growth and reinforce market leadership.
See More
BRP Unveils Refreshed Brand Identity with 'Get Moving' Tagline
- Brand Refresh: BRP Inc. unveils a refreshed brand identity during the 2026 Milano Cortina Winter Olympics, with the tagline 'Get moving' reflecting the company's mission and inspiring consumers to reimagine mobility, aiming to enhance brand recognition and market impact.
- Olympic Sponsorship: As the official sponsor of Canada's national public broadcaster, BRP will showcase its brand during the Olympics, leveraging this opportunity to strengthen consumer connections and further solidify its leadership position in the global market.
- Strategic Plan Alignment: This brand evolution aligns with BRP's M28 strategic plan, aiming to drive company growth by providing an unbeatable mobility experience, reflecting its relentless pursuit of excellence and innovation capabilities.
- Global Business Expansion: BRP Experiences now operates across 225 destinations in 14 countries, delivering over 2 million rides, showcasing the company's global influence and deep understanding of consumer needs.
See More
BRP Inc. Wins 20 International Design Awards, Showcasing Innovation Leadership
- International Design Awards: BRP Inc. has secured 20 prestigious international design awards across its product portfolio, reflecting the company's leadership in global product design and further solidifying its brand image and market competitiveness.
- First Canadian Design Team Honor: BRP is the first Canadian company to be named Red Dot Design Team of the Year, an accolade that not only enhances the company's international reputation but also attracts more consumer attention to its innovative products.
- Integrated Design Philosophy: BRP's design philosophy combines performance, ergonomics, sustainability, and emotional connection, aiming to create meaningful riding experiences across various terrains, thereby enhancing user brand loyalty and satisfaction.
- Market Impact: The recognition from these design awards not only boosts BRP's market visibility but may also drive future sales growth, particularly among consumer segments that demand high performance and innovative design.
See More
BRP Inc. Earns 20 International Design Awards, Showcasing Innovation Leadership
- International Design Awards: BRP Inc. has earned 20 prestigious international design awards across its product portfolio, showcasing its leadership in global product design and further solidifying its brand image among consumers.
- First Canadian Awarded Team: BRP is the first Canadian company to be named Red Dot Design Team of the Year, an honor that not only enhances the company's international reputation but also lays a foundation for future market expansion.
- Integrated Design Philosophy: BRP's design philosophy emphasizes the integration of performance, ergonomics, sustainability, and emotional connection, allowing its products to deliver meaningful riding experiences across various terrains, thereby enhancing user brand loyalty.
- Increased Market Influence: The recognition from these design awards not only boosts BRP's competitive edge in the market but may also attract more consumer attention to its innovative products, driving sales growth and increasing brand value.
See More
Can-Am Achieves Dakar Rally Success with Maverick R, Securing Multiple Stage Wins
- Outstanding Season Performance: Can-Am's factory racer Kyle Chaney and co-driver Jacob Argubright finished second overall in their Dakar Rally debut, showcasing the exceptional performance and durability of the Maverick R.
- Significant Stage Victories: The factory-supported drivers secured six top-ten finishes and five stage wins, further solidifying the Maverick R's position as a top-tier racing vehicle and enhancing brand reputation.
- Technical Strength Demonstrated: Chaney's victory on stage five, with a total time of 56 hours, 13 minutes, and 35 seconds, proved the reliability and performance of the Maverick R's Rotax powerplant under extreme conditions, boosting consumer confidence in the model.
- Commitment to Future Development: BRP Race Manager Jean-François Leclerc stated that the team will continue to push for championship wins in future races, demonstrating Can-Am's strong commitment to ongoing innovation and market leadership.
See More
Can-Am Maverick R Secures Six Stage Wins at Dakar Rally
- Outstanding Performance: Can-Am showcased exceptional performance at the 2026 Dakar Rally, with factory driver Kyle Chaney and co-driver Jacob Argubright finishing second overall in Chaney's debut, highlighting the Maverick R's superior performance and durability.
- Stage Victories: Can-Am's factory-supported drivers secured six top ten finishes and five stage wins, further solidifying the Maverick R's status as a premier racing side-by-side vehicle, demonstrating its reliability under extreme conditions.
- Key Technology: The Maverick R's Rotax turbocharged three-cylinder engine excelled on the challenging off-road tracks, providing robust power support that ensured the team's competitiveness throughout the Dakar Rally.
- Future Outlook: Chaney expressed intentions to improve for next year's race, indicating that the Can-Am team will leverage valuable insights from this event to further develop the Maverick R platform.
See More
BRP Unveils Refreshed Brand Identity with 'Get Moving' Tagline
- Brand Refresh: BRP Inc. unveils a refreshed brand identity during the 2026 Milan Winter Olympics, adopting the tagline 'Get moving' to inspire people to reimagine their mobility, thereby strengthening emotional connections with consumers.
- Olympic Sponsorship: As the official sponsor of Canada's national public broadcaster, BRP will showcase its brand philosophy through CBC/Radio-Canada's Olympic broadcasts, which is expected to attract significant viewer attention and enhance brand visibility.
- Global Experience Expansion: BRP Experiences will offer over 2 million rides powered by Ski-Doo, Lynx, Sea-Doo, and Can-Am products across 225 destinations in 14 countries, further driving the brand's global influence and market penetration.
- Strategic Plan Alignment: This brand evolution aligns with BRP's M28 strategic plan, reflecting the company's relentless pursuit of providing industry-leading consumer experiences, which is anticipated to drive future business growth and reinforce market leadership.
See More
BRP Unveils Refreshed Brand Identity with 'Get Moving' Tagline
- Brand Refresh: BRP Inc. unveils a refreshed brand identity during the 2026 Milano Cortina Winter Olympics, with the tagline 'Get moving' reflecting the company's mission and inspiring consumers to reimagine mobility, aiming to enhance brand recognition and market impact.
- Olympic Sponsorship: As the official sponsor of Canada's national public broadcaster, BRP will showcase its brand during the Olympics, leveraging this opportunity to strengthen consumer connections and further solidify its leadership position in the global market.
- Strategic Plan Alignment: This brand evolution aligns with BRP's M28 strategic plan, aiming to drive company growth by providing an unbeatable mobility experience, reflecting its relentless pursuit of excellence and innovation capabilities.
- Global Business Expansion: BRP Experiences now operates across 225 destinations in 14 countries, delivering over 2 million rides, showcasing the company's global influence and deep understanding of consumer needs.
See More
BRP Inc. Wins 20 International Design Awards, Showcasing Innovation Leadership
- International Design Awards: BRP Inc. has secured 20 prestigious international design awards across its product portfolio, reflecting the company's leadership in global product design and further solidifying its brand image and market competitiveness.
- First Canadian Design Team Honor: BRP is the first Canadian company to be named Red Dot Design Team of the Year, an accolade that not only enhances the company's international reputation but also attracts more consumer attention to its innovative products.
- Integrated Design Philosophy: BRP's design philosophy combines performance, ergonomics, sustainability, and emotional connection, aiming to create meaningful riding experiences across various terrains, thereby enhancing user brand loyalty and satisfaction.
- Market Impact: The recognition from these design awards not only boosts BRP's market visibility but may also drive future sales growth, particularly among consumer segments that demand high performance and innovative design.
See More
BRP Inc. Earns 20 International Design Awards, Showcasing Innovation Leadership
- International Design Awards: BRP Inc. has earned 20 prestigious international design awards across its product portfolio, showcasing its leadership in global product design and further solidifying its brand image among consumers.
- First Canadian Awarded Team: BRP is the first Canadian company to be named Red Dot Design Team of the Year, an honor that not only enhances the company's international reputation but also lays a foundation for future market expansion.
- Integrated Design Philosophy: BRP's design philosophy emphasizes the integration of performance, ergonomics, sustainability, and emotional connection, allowing its products to deliver meaningful riding experiences across various terrains, thereby enhancing user brand loyalty.
- Increased Market Influence: The recognition from these design awards not only boosts BRP's competitive edge in the market but may also attract more consumer attention to its innovative products, driving sales growth and increasing brand value.
See More
Can-Am Achieves Dakar Rally Success with Maverick R, Securing Multiple Stage Wins
- Outstanding Season Performance: Can-Am's factory racer Kyle Chaney and co-driver Jacob Argubright finished second overall in their Dakar Rally debut, showcasing the exceptional performance and durability of the Maverick R.
- Significant Stage Victories: The factory-supported drivers secured six top-ten finishes and five stage wins, further solidifying the Maverick R's position as a top-tier racing vehicle and enhancing brand reputation.
- Technical Strength Demonstrated: Chaney's victory on stage five, with a total time of 56 hours, 13 minutes, and 35 seconds, proved the reliability and performance of the Maverick R's Rotax powerplant under extreme conditions, boosting consumer confidence in the model.
- Commitment to Future Development: BRP Race Manager Jean-François Leclerc stated that the team will continue to push for championship wins in future races, demonstrating Can-Am's strong commitment to ongoing innovation and market leadership.
See More
Can-Am Maverick R Secures Six Stage Wins at Dakar Rally
- Outstanding Performance: Can-Am showcased exceptional performance at the 2026 Dakar Rally, with factory driver Kyle Chaney and co-driver Jacob Argubright finishing second overall in Chaney's debut, highlighting the Maverick R's superior performance and durability.
- Stage Victories: Can-Am's factory-supported drivers secured six top ten finishes and five stage wins, further solidifying the Maverick R's status as a premier racing side-by-side vehicle, demonstrating its reliability under extreme conditions.
- Key Technology: The Maverick R's Rotax turbocharged three-cylinder engine excelled on the challenging off-road tracks, providing robust power support that ensured the team's competitiveness throughout the Dakar Rally.
- Future Outlook: Chaney expressed intentions to improve for next year's race, indicating that the Can-Am team will leverage valuable insights from this event to further develop the Maverick R platform.
See More
