Breakingviews - Ultra-quick commerce is entering a slow death
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 11 2025
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Source: Reuters
Challenges in India's E-commerce Delivery Market: Zepto, a leading startup in the ultra-fast delivery sector, is postponing its IPO due to mounting losses and increasing competition, while rivals like Swiggy and Eternal are also struggling financially.
Market Dynamics and Investor Sentiment: The rapid expansion of dark stores and intense competition from new entrants like BigBasket raises questions about the sustainability of 10-minute deliveries, as public market investors grow wary of unprofitable startups.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
