Breakingviews - Nintendo can flex its pricing power with Switch 2
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 04 2025
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Source: Reuters
Nintendo Switch 2 Launch Success: Nintendo's new console, the Switch 2, achieved a record launch by selling 5.8 million units in its first fiscal quarter, alongside strong sales of its launch title Mario Kart World, indicating high consumer demand despite concerns over pricing.
Market Challenges and Future Pricing: While Nintendo maintains a conservative sales forecast for the year and plans to raise prices on original Switch models, potential price hikes for the Switch 2 could impact consumer affordability, especially amid economic uncertainties in the U.S.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
