Breakingviews - LVMH is in a strong position for Armani's custom auction
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 12 2025
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Source: Reuters
Armani's Succession Plan: Giorgio Armani's will directs his heirs to sell his fashion house gradually, prioritizing potential buyers like LVMH, EssilorLuxottica, and L’Oréal, with a 15% stake sale expected within 18 months.
LVMH's Competitive Edge: LVMH, with its significant financial resources, is seen as the most logical buyer for Armani, despite challenges in the luxury market, while other bidders may struggle with their own financial issues.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








