Breaking: Sources Reveal Saudi Arabia Will Increase Alcohol Store Openings as Restrictions Relax

Written by Emily J. Thompson, Senior Investment Analyst

Source: Reuters

Updated: Nov 24 2025

0mins

Source: Reuters

New Alcohol Stores Planned: Saudi Arabia is set to open two new alcohol stores, one for non-Muslim Aramco staff in Dhahran and another for diplomats in Jeddah, as part of ongoing reforms under Crown Prince Mohammed bin Salman.
Easing of Restrictions: The kingdom has been gradually easing restrictions on alcohol, with the first store opening in Riyadh last year, allowing non-Muslim diplomats and Premium Residency holders access to alcohol, previously available only through diplomatic channels or the black market.
Tourism and Economic Diversification: These changes are part of Saudi Arabia's broader strategy to attract tourists and diversify its economy away from oil dependency, with plans for significant tourism developments, including luxury resorts.
Cautious Approach to Alcohol: Despite the social liberalization, the Saudi government remains cautious about alcohol sales, with officials indicating that while they understand international travelers' desires for alcohol, no official changes have been made yet.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.