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BMW's Growth Strategy in China: BMW aims to regain growth in China with the launch of its all-electric Neue Klasse series, starting with the iX3 model, despite facing a 15.5% sales decline in the first half of 2025 due to local competition and economic challenges.
Cost Efficiency and Profitability Goals: The new vehicles feature significantly cheaper batteries, which could help BMW achieve margin parity with combustion engine models by 2026, and the company targets an automotive EBIT margin increase from 5-7% in 2025 to 8-10% in the future.
