Blue Star, India's AC manufacturer, anticipates sales increase due to Modi's tax reductions, according to an executive.
Blue Star's Sales Forecast: India's Blue Star expects room air conditioner sales to exceed previous forecasts due to new government plans to reduce consumption taxes, potentially increasing sales growth from 10-15% to up to 20%.
Government Tax Cuts: Prime Minister Narendra Modi announced significant tax cuts on everyday goods and appliances, including air conditioners, aimed at boosting consumer spending amidst trade tensions with the U.S.
Impact of Tax Rate Changes: The current maximum tax rate on air conditioners is 28%, but potential reductions to 18% are anticipated, which could significantly enhance demand in a year marked by a cooler summer.
Short-term Market Effects: Despite the positive long-term outlook, short-term challenges are expected as consumers may delay purchases until the tax cuts take effect, impacting sales for electronics retailers leading up to the Hindu festival of Deepavali.
About the author









