Loading...
12/17 05:52
Loading...
Tariff Impact on Sales: CEO Stephan Winkelmann highlighted that the 27.5% import duties on U.S. exports are causing even wealthy customers to delay their supercar purchases due to uncertainty surrounding tariffs under President Trump.
Price Sensitivity Among Buyers: With Lamborghini's prices starting at $400,000, the high import duties make even affluent buyers cautious about potential price increases, leading to postponed purchases.
Trade Policy Effects: The company is facing challenges as Trump's trade policies have not yet implemented a 15% tariff agreement for automobiles, leaving Lamborghini to bear the higher duties.
Commitment to Italian Manufacturing: Winkelmann emphasized that Lamborghini will continue to manufacture in Italy, as the "made in Italy" label is integral to the brand's identity, despite the associated costs.
Record Revenue and Deliveries: Lamborghini reported a record revenue of over €3 billion ($3.5 billion) for 2024, with 10,867 vehicle deliveries, indicating strong demand despite current market challenges.
Backorder Resilience: The company has a significant backlog of orders, which provides a buffer against immediate drops in demand, as current deliveries are based on orders placed one to two years prior.
Price Increases Announced: Lamborghini has announced price increases of 7% for the Temerario and Urus models, and 10% for the Revuelto, reflecting the ongoing cost pressures.
Optimism Amid Challenges: Winkelmann expressed a commitment to free trade and readiness to adapt to future changes, indicating a proactive approach to navigating the evolving market landscape.
