Beyond Meat Launches New Protein Drinks Amid Sales Decline
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 10h ago
0mins
Source: Fool
- Severe Sales Decline: Beyond Meat's shares have plummeted 78% over the past year, with declining sales and increasing losses indicating the company's challenging position in the market.
- New Product Line Launch: On January 15, the company launched the Beyond Immerse line of plant-based protein drinks, aiming to meet consumer demand for high-protein beverages, potentially gaining market attention amid the popularity of weight loss drugs.
- Market Response Testing: The new drinks will be available for a limited time on the Beyond Test Kitchen direct-to-consumer platform to gauge consumer interest, although it remains uncertain whether they will effectively boost sales and margins.
- Profitability Challenges: With gross margins typically in the single digits, Beyond Meat lacks a clear path to profitability, and if the new products fail to succeed, the company's stock may continue to face downward pressure, prompting investors to adopt a cautious wait-and-see approach.
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Analyst Views on BYND
Wall Street analysts forecast BYND stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BYND is 0.93 USD with a low forecast of 0.80 USD and a high forecast of 1.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
0 Buy
1 Hold
3 Sell
Moderate Sell
Current: 0.830
Low
0.80
Averages
0.93
High
1.00
Current: 0.830
Low
0.80
Averages
0.93
High
1.00
About BYND
Beyond Meat, Inc. is a plant-based meat company offering a portfolio of plant-based meats. The Company sells a range of plant-based meat products across its three core platforms of beef, pork and poultry. The primary components of animal-based meat are amino acids, lipids, carbohydrates, trace minerals and water, which are not exclusive to animals and are plentiful in plants. Its beef platform products contain protein primarily derived from one or a combination of pea protein, rice protein, faba bean protein and wheat gluten. Its pork platform products include Beyond Sausage, Beyond Breakfast Sausage Patties, Beyond Breakfast Sausage Links and Beyond Sausage Crumbles. Its poultry platform consists of products that mimic animal-based chicken in its various merchandised forms, including chicken tenders, chicken nuggets and popcorn chicken. Its primary products under its poultry platform include Beyond Chicken Tenders, Beyond Chicken Nuggets and Beyond Popcorn Chicken.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Beyond Meat Launches New Protein Drinks Amid Sales Decline
- Severe Sales Decline: Beyond Meat's shares have plummeted 78% over the past year, with declining sales and increasing losses indicating the company's challenging position in the market.
- New Product Line Launch: On January 15, the company launched the Beyond Immerse line of plant-based protein drinks, aiming to meet consumer demand for high-protein beverages, potentially gaining market attention amid the popularity of weight loss drugs.
- Market Response Testing: The new drinks will be available for a limited time on the Beyond Test Kitchen direct-to-consumer platform to gauge consumer interest, although it remains uncertain whether they will effectively boost sales and margins.
- Profitability Challenges: With gross margins typically in the single digits, Beyond Meat lacks a clear path to profitability, and if the new products fail to succeed, the company's stock may continue to face downward pressure, prompting investors to adopt a cautious wait-and-see approach.
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Beyond Meat Faces Class Action Lawsuit
- Class Action Notification: The Portnoy Law Firm advises Beyond Meat investors of a class action for those who purchased securities between February 27 and November 11, 2025, with a deadline for lead plaintiff motions set for March 24, 2026, highlighting investor concerns over financial transparency.
- Impairment Risk: The lawsuit alleges that Beyond Meat failed to disclose that the book value of certain long-lived assets exceeded their fair value, making it likely that the company would need to record a significant non-cash impairment charge, which could affect the timeliness of its financial filings and investor confidence.
- Deteriorating Financial Results: Beyond Meat reported an operational loss of $112.3 million for Q3 2025, including $77.4 million in non-cash impairment charges, leading to a nearly 9% drop in stock price post-announcement, reflecting growing market concerns about the company's financial health.
- Stock Price Volatility: Following the announcements on October 24 and November 3 regarding delayed financial results, Beyond Meat's stock price fell over 23% and 16%, respectively, indicating investor unease about the company's future financial performance and management transparency.
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