New Ad Launch: BetMGM has released a new television commercial titled 'Mullet Over,' featuring three-time Hart Trophy winner Connor McDavid and former NHL player Terry Ryan, aimed at raising customer awareness of responsible gambling tools, with a broad airing in the U.S. and Canada.
Tool Promotion: The ad emphasizes BetMGM's in-app responsible gambling tools, reminding users to set time and spending limits, which aims to enhance customer focus on responsible gambling through an entertaining approach, thereby improving user experience and brand loyalty.
Significant Impact: Following the 2024 responsible gambling ad 'Carried Away,' BetMGM reported a 38% year-over-year increase in deposit limit usage and a 55% increase in stake limit usage in Ontario, demonstrating the effectiveness and market impact of the campaign.
Strategic Partnership: McDavid has been a brand ambassador for BetMGM since March 2022, and this collaboration not only enhances the brand image but also attracts a broader audience by combining sports and entertainment elements, further solidifying BetMGM's leadership position in the market.
MGM
$37.38+Infinity%1D
Analyst Views on MGM
Wall Street analysts forecast MGM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MGM is 40.78 USD with a low forecast of 29.00 USD and a high forecast of 52.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
Wall Street analysts forecast MGM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MGM is 40.78 USD with a low forecast of 29.00 USD and a high forecast of 52.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Buy
5 Hold
1 Sell
Moderate Buy
Current: 37.400
Low
29.00
Averages
40.78
High
52.00
Current: 37.400
Low
29.00
Averages
40.78
High
52.00
Goldman Sachs
Lizzie Dove
Sell
maintain
$31 -> $33
2025-12-15
New
Reason
Goldman Sachs
Lizzie Dove
Price Target
$31 -> $33
2025-12-15
New
maintain
Sell
Reason
Goldman Sachs analyst Lizzie Dove raised the firm's price target on MGM Resorts to $33 from $31 and keeps a Sell rating on the shares. The firm adjusted ratings and price targets in the gaming and lodging group as part of its 2026 outlook. Goldman expects a "mixed" 2026 for gaming and lodging, "with another year of the haves and have-nots." It finds it too early to call an inflection and take a positive view on gaming. In lodging, the analyst expects U.S. RevPAR growth to accelerate from 2025 with some help from the World Cup and stimulus.
Citi
Buy -> Neutral
downgrade
$35
2025-11-20
Reason
Citi
Price Target
$35
2025-11-20
downgrade
Buy -> Neutral
Reason
Citi downgraded MGM Resorts to Neutral from Buy with a price target of $35, down from $47.50.
Citi
James Hardiman
Buy -> Neutral
downgrade
$35
2025-11-20
Reason
Citi
James Hardiman
Price Target
$35
2025-11-20
downgrade
Buy -> Neutral
Reason
Citi analyst James Hardiman downgraded MGM Resorts to Neutral from Buy with a price target of $35, down from $47.50, after assuming coverage of the name. MGM faces pressure in Las Vegas and uncertainty regarding the promotional environment in its regional markets, the analyst tells investors in a research note. Citi believes the regional concerns are offsetting the company's sucess in Macau.
UBS
Robin Farley
Neutral
downgrade
$39 -> $37
2025-11-17
Reason
UBS
Robin Farley
Price Target
$39 -> $37
2025-11-17
downgrade
Neutral
Reason
UBS analyst Robin Farley lowered the firm's price target on MGM Resorts to $37 from $39 and keeps a Neutral rating on the shares.
About MGM
MGM Resorts International is a global gaming and entertainment company with national and international locations featuring hotels and casinos, meetings and conference spaces, live and theatrical entertainment experiences, and a range of restaurant, nightlife and retail offerings. The Company’s segments include Las Vegas Strip Resorts, Regional Operations, MGM China, and MGM Digital. The Las Vegas Strip Resorts segment consists of Aria, Bellagio, The Cosmopolitan of Las Vegas, MGM Grand Las Vegas, Mandalay Bay, Luxor, New York-New York, Excalibur, and Park MGM. The Regional Operations segment consists of MGM Grand Detroit in Detroit, Michigan; Beau Rivage in Biloxi, Mississippi; Gold Strike Tunica in Tunica; Borgata in Atlantic City, New Jersey; MGM National Harbor in Prince George’s County, Maryland; MGM Springfield in Springfield, Massachusetts; Empire City in Yonkers, New York, and others. MGM Digital is its online gaming portfolio which is primarily comprised of LeoVegas.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
