Best Buy Leverages AI for Growth, Stock Potential Emerges
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 13 2026
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Source: Benzinga
- Digital Acceleration: Best Buy has successfully attracted consumers by accelerating its digitalization efforts, posting breakout results in Q2 last year primarily driven by the consumer replacement cycle, demonstrating the company's sustained relevance in the market.
- Product Innovation: The latest laptops and mobile devices now embedded with AI technology enhance product utility, allowing Best Buy not only to provide cutting-edge consumer innovations but also to monetize product education, thereby increasing customer loyalty.
- Risk Assessment Model: According to the Black-Scholes model, the probability of Best Buy's stock reaching $72.50 at expiration in 2026 is only 26.08%, but using a bespoke model, the probability of reaching $68.30 rises to 44.1%, indicating differing market perceptions of the stock's potential.
- Trading Strategy: A bullish call spread strategy at $70.00/$72.50 is recommended, with a risk of $89 and a maximum profit potential of $161 if the stock exceeds $72.50 at expiration, further validating the credibility of this trade.
Analyst Views on BBY
Wall Street analysts forecast BBY stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BBY is 83.33 USD with a low forecast of 60.00 USD and a high forecast of 99.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
5 Buy
6 Hold
1 Sell
Moderate Buy
Current: 66.750
Low
60.00
Averages
83.33
High
99.00
Current: 66.750
Low
60.00
Averages
83.33
High
99.00
About BBY
Best Buy Co., Inc. is engaged in personalizing and humanizing technology solutions. The Company has two segments: Domestic and International. The Domestic segment comprises its operations in all states, districts and territories of the United States and its Best Buy Health business and includes the brand names Best Buy, Best Buy Ads, Best Buy Business, Best Buy Essentials, Best Buy Health, Geek Squad, Imagine That, Insignia, Lively, My Best Buy, My Best Buy Memberships, Pacific Kitchen and Home, TechLiquidators and Yardbird; and the domain names bestbuy.com, lively.com, techliquidators.com and yardbird.com. The International segment comprises all its operations in Canada under the brand names Best Buy, Best Buy Express, Best Buy Mobile, Geek Squad and TechLiquidators and the domain names bestbuy.ca and techliquidators.ca. The Company’s product categories include computing and mobile phones, consumer electronics, appliances, entertainment, services and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
