Bath & Body Works Launches New Rose Fragrances
The company said, "This year Bath & Body Works is making sure roses aren't just for bouquets. The brand just launched new rose-focused fragrances and is giving a refresh to consumer favorites! While this classic ingredient has been used in perfumery for centuries, rose is now experiencing a modern-day renaissance with fragrance consumers looking for innovative, unexpected and luxurious scents with this timeless note at the center. To meet that demand, Bath & Body Works is debuting its new Nocturnal Rose, a genderless fragrance which offers a unique take on the classic floral. It's a darker, masculine and mysterious scent with notes of black pepper, wild rose and cedarwood. Bath & Body Works experts partnered with Givaudan fragrance house and their vice president perfumer Stephen Nilsen to develop this innovative take on rose. In addition to Nocturnal Rose, the brand is bringing back fan-favorite fragrances including: Covered in Roses: Indulge in a luscious blend of fresh blooms and juicy fruit, finished with sweet gourmand notes. This alluring fragrance is launching for the first time in a 3-wick candle, laundry detergent and fragrance booster-perfect for filling your space with romantic vibes. Rose: Rediscover a classic. The brand's signature rose scent is back with a bold new look and a vibrant, modern twist on the beloved floral-making it feel as fresh as a bouquet just delivered to your door. "Inspire Love" Rose & Vanilla: Experience a delicate harmony where creamy vanilla perfectly balances with soft rose petals, creating a scent that's light, dreamy and effortlessly romantic. Heirloom Rose: Sourced from Bath & Body Works' aromatherapy collection, this refined floral musk is crafted for true rose lovers who appreciate timeless elegance in every spritz. "
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Bath & Body Works Faces Class Action Lawsuit
- Lawsuit Background: Bath & Body Works is facing a class action lawsuit for alleged securities fraud covering the period from June 4, 2024, to November 9, 2025, aiming to recover losses for affected investors, which could negatively impact the company's reputation and stock price.
- False Statements Allegations: The complaint alleges that the company relied on brand collaborations to mask weak financial results as its strategy of 'adjacencies, collaborations, and promotions' failed to grow the customer base, severely undermining investor confidence in the company's prospects.
- Financial Guidance Missteps: The lawsuit highlights that the company is unlikely to meet its previously issued financial guidance, indicating that the positive statements made by the defendants lacked a reasonable basis, potentially leading to a decline in shareholder value due to lowered future earnings expectations.
- Investor Rights Protection: Affected investors have until March 13, 2026, to request to be appointed as lead plaintiff, with no costs required to participate in the lawsuit, demonstrating the legal team's commitment to protecting investor rights.
Securities Fraud Class Action Filed Against Bath & Body Works
- Lawsuit Background: On January 29, 2026, Kessler Topaz Meltzer & Check, LLP announced a securities fraud class action against Bath & Body Works (NYSE:BBWI) for investors who purchased securities between June 4, 2024, and November 19, 2025, highlighting significant financial concerns during this period.
- False Statements Allegation: The lawsuit alleges that Bath & Body Works made materially false and misleading statements throughout the class period, failing to disclose adverse facts about its business and operations, which may mislead investors and impact stock performance.
- Strategic Missteps: The complaint indicates that the company's strategy of pursuing
