Bass Pro Shops Achieves Top Ranking in 2025 Boat Industry Study for Customer Call Sales Response

Bass Pro Shops' Achievement: Bass Pro Shops ranked highest in the 2025 Pied Piper PSI Telephone Lead Effectiveness Study, with its Sun Tracker brand achieving a TLE score of 51, surpassing the industry average by 7 points.

Importance of First Interactions: The study emphasizes that the initial phone interaction with customers is crucial for determining whether they will visit and make a purchase, highlighting the need for dealerships to improve their telephone response effectiveness.

Industry Comparison: The pontoon boat industry struggles to meet customer expectations compared to other sectors like automotive, indicating significant opportunities for improvement in telephone sales interactions.

Pied Piper's Role: Pied Piper has been conducting annual studies for over 15 years to benchmark dealer performance, using AI and human evaluators to provide insights that help retailers enhance their sales and service effectiveness.