Barclays says Rolex price hikes boost Watches of Switzerland despite resale dip By Investing.com
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 03 2025
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Source: Investing.com
Rolex Price Increases: Rolex has raised retail prices for its steel and gold watch models by an average of 5% in the UK and US markets, which is expected to positively impact Watches of Switzerland Group's financial performance as Rolex accounts for about half of its revenue.
Market Outlook: Despite a decline in resale values of Rolex watches over the past two years, Barclays analysts maintain an optimistic outlook for Watches of Switzerland, rating it "overweight" with a price target reflecting a potential upside.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
