Barbasol and Westwood One Celebrate 20-Year Partnership Milestone
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 12 2026
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Should l Buy ?
Source: Globenewswire
- Long-Standing Partnership: Since 2006, Barbasol and Westwood One have maintained a 20-year collaboration, a rare example of longevity in sports media that showcases mutual trust and shared objectives.
- Community Impact: The partnership extends beyond media sponsorship, having donated hundreds of thousands of dollars to the Boomer Esiason Foundation to support cystic fibrosis research, reflecting the brand's commitment to social responsibility.
- Innovative Engagement: Barbasol and Westwood One have launched creative campaigns that integrate the brand's humor and heritage into national NFL broadcasts, enhancing audience engagement and brand recognition.
- Future Outlook: As the NFL audio landscape evolves, Barbasol and Westwood One plan to carry this successful partnership forward with new creative integrations and expanded community impact.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
