Barbasol and Westwood One Celebrate 20-Year Partnership in NFL Sponsorship
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 12 2026
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Should l Buy ?
Source: Newsfilter
- Long-Standing Partnership: Since 2006, Barbasol and Westwood One have maintained a 20-year collaboration, becoming a rare example of enduring brand partnership in sports media, showcasing mutual trust and shared objectives amidst changing market dynamics.
- Significant Community Contributions: Over the past two decades, Barbasol has donated hundreds of thousands of dollars to the Boomer Esiason Foundation to support cystic fibrosis research and has provided multi-year contributions to Kurt and Brenda Warner's Treasure House, aiding supportive living environments for adults with intellectual and developmental disabilities.
- Innovative Marketing Campaigns: The partnership has produced numerous creative marketing initiatives that integrate Barbasol's humor and heritage into Westwood One's national NFL broadcasts, enhancing brand visibility and fostering deeper engagement with audiences.
- Positive Future Outlook: As the NFL audio landscape continues to evolve, Barbasol and Westwood One are poised to carry their legacy forward with new creative integrations and expanded community impact, ensuring the ongoing development of their partnership.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
