Aviva's $4.9 billion Direct Line deal faces UK competition probe
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 14 2025
0mins
Source: Reuters
Aviva's Acquisition Plans: Aviva is attempting to acquire Direct Line for £3.7 billion to become the largest home and motor insurer in Britain, but the deal is under review by the Competition and Markets Authority (CMA) due to potential competition concerns.
Market Impact and Future Outlook: Despite a strong performance with shares rising 22% this year, Aviva's plans face scrutiny as the CMA has set a deadline of July 10 for an initial decision, while the acquisition is expected to complete around mid-2025.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
