Aviva set to buy Direct Line to create $21 billion British insurer
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 06 2024
0mins
Source: Reuters
Aviva's Acquisition of Direct Line: British insurer Aviva has agreed to acquire rival Direct Line for £3.61 billion, creating the UK's largest home and motor insurer, with a combined market value of approximately £16.65 billion.
Market Impact and Shareholder Benefits: The deal would give Direct Line shareholders 129.7 pence in cash and new Aviva shares, resulting in them owning about 12.5% of the merged company, while analysts anticipate no significant regulatory competition concerns.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
