Event Overview: Autohome has launched the 2025 edition of its 818 Car Shopping Festival, themed "20 Years of Trust, Smart Future with AI, Powered by Love," running from August 1 to September 30, focusing on real benefits and subsidies for car buyers.
Innovative Features: The festival emphasizes a seamless online-offline experience, genuine financial incentives totaling RMB 30 million, and AI-driven tools like the Cangjie model to enhance the car buying process.
Engagement Activities: Complementary events include a Hundred-City Auto Show featuring music and esports, as well as a Used Car Fair with live bargaining and expert guidance, aimed at boosting consumer confidence and industry innovation.
Global Expansion: Autohome is accelerating its global reach with an English-language platform showcasing Chinese auto brands, aiming to lower costs and increase visibility for automakers while enhancing the overall consumer experience in smart mobility.
ATHM
$23.27+Infinity%1D
Analyst Views on ATHM
Wall Street analysts forecast ATHM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ATHM is 28.50 USD with a low forecast of 28.00 USD and a high forecast of 29.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
Wall Street analysts forecast ATHM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ATHM is 28.50 USD with a low forecast of 28.00 USD and a high forecast of 29.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Buy
3 Hold
0 Sell
Hold
Current: 23.300
Low
28.00
Averages
28.50
High
29.00
Current: 23.300
Low
28.00
Averages
28.50
High
29.00
JPMorgan
Overweight -> Neutral
downgrade
$28
2025-10-29
Reason
JPMorgan
Price Target
$28
2025-10-29
downgrade
Overweight -> Neutral
Reason
JPMorgan downgraded Autohome to Neutral from Overweight with a $28 price target.
JPMorgan
Alex Yao
Overweight -> Neutral
downgrade
$31 -> $28
2025-10-29
Reason
JPMorgan
Alex Yao
Price Target
$31 -> $28
2025-10-29
downgrade
Overweight -> Neutral
Reason
JPMorgan analyst Alex Yao downgraded Autohome to Neutral from Overweight with a price target of $28, down from $31. The firm sees the company's "lackluster" media services and lead generation revenue outlook, as well as its investments into its new O2O business, to drive another round of estimate cuts. The positive impact of China's anti-involution policies on the auto sector has fallen short of expectations, the analyst tells investors in a research note. In addition, JPMorgan believes nationwide subsidies for electric vehicle purchases are likely to be scaled back in 2026.
JP Morgan
Alex Yao
Hold
to
Buy
Upgrades
$24 → $36
2025-03-12
Reason
JP Morgan
Alex Yao
Price Target
$24 → $36
2025-03-12
Upgrades
Hold
to
Buy
Reason
JPMorgan upgraded Autohome to Overweight from Neutral with a $36 price target.
About ATHM
Autohome Inc is a holding company principally engaged in the operation of online service platform for automobile consumers. Through its websites, autohome.com.cn, che168.com and ttpai.cn, the Company is primarily engaged in the provision of content and tools to automobile consumers as well as a full suite of services to automakers and dealers across the auto value chain. The Company mainly provides media services, leads generation services and online marketplace and others. Media services mainly provide automakers and automobile brands’ regional offices with a broad range of advertising solutions and tools. Leads generation services mainly include subscription services, advertising services, used automobile listing and other platform-based services. Online marketplace and other businesses include data products, new and used car transaction services and auto financing business.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
