Audi strikes multiyear partnership with MLS' Inter Miami CF
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 11 2024
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Source: CNBC
- Audi Partnership with Inter Miami CF: Audi has become the official automotive partner of Inter Miami CF, aiming to tap into the growing soccer fan base in the U.S.
- Partnership Details: The partnership includes a fleet of vehicles wrapped in Inter Miami CF's pink color, test drive experiences, fan zone activations, and stadium LED content.
- Long-Term Collaboration: Inter Miami CF and Audi plan to build a long-term partnership, seizing opportunities as they arise.
- Audi's Sports Investments: Audi has been increasing its sports investments, including reentering Formula 1 auto racing in 2026.
- Soccer Growth in North America: The partnership coincides with significant moments in North American soccer, such as the Copa America 2024 Final in Miami and the 2026 FIFA World Cup across the U.S., Canada, and Mexico.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
