Aston Martin limits US exports, mulls pricing adjustment to offset tariff hit
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 30 2025
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Source: Reuters
Aston Martin's Tariff Strategy: The luxury carmaker will share the costs of U.S. tariffs with customers while reducing shipments and selling down inventory, as CEO Adrian Hallmark indicated a mixed approach to pricing strategy updates expected in mid- to late-May.
Quarterly Performance and Market Position: Aston Martin reported a narrower-than-expected first-quarter loss and maintained its full-year outlook, benefiting from sufficient stock at U.S. dealers compared to competitors facing tariff-related challenges.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
