Armani's Will Surprises Heirs with Directive to Gradually Sell Fashion Brand or Pursue Public Listing
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 12 2025
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Source: Reuters
Giorgio Armani's Will: The late designer's will instructs his heirs to sell a 15% stake in his fashion brand within 18 months, with plans for a further sale of 30% to 54.9% within three to five years, or to pursue an IPO.
Potential Buyers and Legacy: Priority for the stake sale is given to luxury giants like LVMH and L'Oreal, contrasting with Armani's previous resistance to selling or listing the brand, while the Fondazione Giorgio Armani and his partner retain significant voting rights.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
