Macau casinos play best hands to win over premium customers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 03 2024
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Source: reuters
- Change in Macau Customer Base: Smaller casino operators like MGM China and Wynn Macau are benefiting from a shift towards affluent premium mass customers, while larger rivals Sands China and Galaxy Entertainment are trying to catch up.
- Recovery Trends: Recovery in Macau is leaning towards premium mass customers rather than high roller VIPs or lower spending mass segments.
- Market Performance: MGM China and Wynn Macau shares have risen significantly, while Sands China and Galaxy shares have fallen due to exposure to the lower end of the mass market.
- Growth Strategies: Casino operators are implementing growth strategies, with MGM China increasing gaming revenue share and Wynn Macau focusing on non-gaming amenities.
- Economic Impact: Macau's recovery is influenced by economic conditions in China, prompting casinos to diversify into non-gaming attractions to attract a wider range of visitors.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
