Alphabet Inc. Stock Analysis: BofA Securities maintains a Buy rating on Alphabet Inc. (GOOGL) with a price target of $217, while highlighting potential impacts from the DoJ's remedy requests regarding Chrome divestiture, TAC payments, and search data sharing requirements.
Investment Considerations: Although GOOGL shows investment potential, analysts suggest that other AI stocks may offer better upside with less risk, indicating a competitive landscape for investors in the AI sector.
GOOGL
$308.22+Infinity%1D
Analyst Views on GOOGL
Wall Street analysts forecast GOOGL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GOOGL is 312.00 USD with a low forecast of 236.00 USD and a high forecast of 350.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
38 Analyst Rating
Wall Street analysts forecast GOOGL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GOOGL is 312.00 USD with a low forecast of 236.00 USD and a high forecast of 350.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
31 Buy
7 Hold
0 Sell
Strong Buy
Current: 309.290
Low
236.00
Averages
312.00
High
350.00
Current: 309.290
Low
236.00
Averages
312.00
High
350.00
Piper Sandler
Anna Andreeva
upgrade
$22 -> $32
2025-12-16
New
Reason
Piper Sandler
Anna Andreeva
Price Target
$22 -> $32
2025-12-16
New
upgrade
Reason
Piper Sandler analyst Anna Andreeva raised the firm's price target on Warby Parker (WRBY) to $32 from $22 and keeps an Overweight rating on the shares. The firm notes Warby surged last week as company announced the first AI glasses through Google (GOOGL) partnership launching in 2026 at Android Show XR Edition. While there are a lot of unknowns, as a second mover in this space, Warby has the advantage of leveraging existing awareness around smart glasses, plus this could be a significant new customer acquisition tool, Piper adds. On the firm's quick math, using revenue share model with Google and Samsung (SSNLF), Piper could see low/high single digit upside from the launch in 2026/2027.
Wells Fargo
Alec Brondolo
Equal Weight
maintain
$73
2025-12-15
New
Reason
Wells Fargo
Alec Brondolo
Price Target
$73
2025-12-15
New
maintain
Equal Weight
Reason
An apparent Google Search (GOOGL) experiment showing mobile real estate listings powered by HouseCanary could raise traffic acquisition costs for portals like Zillow (ZG), but meaningful disintermediation appears unlikely, similar to Google's hotel metasearch model, Wells Fargo analyst Alec Brondolo tells investors in a research note. Given Zillow's limited reliance on organic search and modest marketing spend relative to revenue, any shift from organic to paid traffic is expected to have only a minor financial impact, the firm says. Wells Fargo has an Equal Weight rating and $73 price target on Zillow shares.
RBC Capital
Mike Delprete
Outperform
maintain
$95
2025-12-15
New
Reason
RBC Capital
Mike Delprete
Price Target
$95
2025-12-15
New
maintain
Outperform
Reason
RBC Capital says that "GOOGL enters the portal wars" was the headline over the weekend from Mike Delprete, who posted screenshot evidence of Google (GOOGL) placing real estate listing ads from a 3p in search results. For context, Delprete is a professor at the University of Colorado and a well-followed and respected real estate domain expert who the firm speaks with periodically. RBC notes Zillow's (ZG) exposure to SEO is small. While the firm can't say there would be no impact from a top of funnel discoverability perspective, it will say that the company's SEO exposure is fairly limited relative to mobile app usage and even smaller when it comes to engagement which translates to revenue. Overall, RBC sees the "headline negative but fundamental impact less likely." The firm has an Outperform rating on Zillow with a price target of $95 on the shares.
BTIG
Janine Stichter
Buy
maintain
$25 -> $32
2025-12-11
New
Reason
BTIG
Janine Stichter
Price Target
$25 -> $32
2025-12-11
New
maintain
Buy
Reason
BTIG analyst Janine Stichter raised the firm's price target on Warby Parker (WRBY) to $32 from $25 and keeps a Buy rating on the shares. Warby Parker shares have surged on renewed attention to its AI-powered glasses collaboration with Google (GOOGL), which could ultimately be transformative but is unlikely to meaningfully affect 2026 results, the analyst tells investors in a research note. The sizable long-term revenue opportunity is driving near-term trading enthusiasm, though scaling may be slower than peers and current fundamentals remain secondary to the story, the firm says.
About GOOGL
Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
