Patent Infringement Complaint: Alpha Modus Holdings has filed an amended patent infringement complaint against Kroger, increasing the number of asserted patents from eight to nine in the U.S. District Court for the Eastern District of Texas.
Allegations Against Kroger: The complaint claims that Kroger's use of various AI and computer vision systems infringes on Alpha Modus's patented technologies related to real-time consumer analytics.
Ongoing Initiative: This legal action is part of Alpha Modus's broader strategy to license, protect, and commercialize its AI innovations while fostering partnerships within the retail sector.
Market Context: The news comes amid other developments in the grocery sector, including Kroger's expansion of its delivery partnership with Uber Eats, which may impact competitors like Instacart.
Alpha Modus Holdings, Inc. is a technology company specializing in artificial intelligence (AI) solutions for the retail industry. It develops and licenses data-driven technologies that enhance consumer engagement and optimize in-store experiences. It has developed comprehensive end-to-end patented solutions for retailers and consumer brands to bring innovation to consumers and enhance their experience at the point of sale. The primary focus of the Company’s technology is to analyze consumer behavior and their interactions with retail products in real-time with the objective of providing brands and retailers with the ability to monitor and enhance the consumer’s in-store experience, manage inventory and create smart planograms, and monetize digital insights. It is focused on engaging consumers with interactive output displays throughout brick-and-mortar retail stores to capture critical decision-making at the point of sale and cater to the specific and immediate needs of the consumer.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
