Allbirds Closes U.S. Full-Price Stores to Simplify Business
Allbirds announced actions to build a simpler and more profitable lifestyle footwear business. The Company will close its remaining full-price stores in the U.S. by the end of February, enabling Allbirds to dedicate resources toward its e-commerce platform, wholesale partnerships and international distributorships, all of which offer greater reach, flexibility and operating leverage. The Company expects these closures to be a capital-light endeavor and will discuss anticipated SG&A savings and related cash charges on its Q4 and FY25 earnings conference call, which is expected to occur in March. Allbirds will continue to operate two outlet stores in the U.S. and two full-price stores in London, preserving key brand touchpoints while prioritizing capital-efficient growth.
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Allbirds Shifts Focus to E-commerce, Closes U.S. Full-Price Stores
- Strategic Shift: Allbirds announced it will close all U.S. full-price stores by the end of February to redirect resources towards e-commerce and partnerships, demonstrating the company's commitment to its turnaround strategy.
- Store Closure Impact: Over the past two years, Allbirds has been gradually reducing its brick-and-mortar presence by closing unprofitable locations, which is expected to positively impact the long-term health of the business by lowering costs.
- Declining Financial Performance: In its third-quarter earnings report, Allbirds reported a 23.3% year-over-year decline in net revenue, primarily due to changes in international distributors and store closures, highlighting the challenges the company faces in the market.
- Market Capitalization: Despite having a market cap of $32 million, Allbirds has seen its stock plunge over 80% in the past two years, reflecting significant pressure and a loss of market confidence during its transformation process.

Allbirds Shifts Focus to E-Commerce, Closing U.S. Full-Price Stores
- Strategic Shift: Allbirds announced it will close all full-price U.S. stores by the end of February to focus on e-commerce, reflecting necessary adjustments under its turnaround strategy aimed at enhancing profitability.
- Store Operations Adjustment: While closing full-price stores, Allbirds will continue to operate two outlet stores in the U.S. and two full-price stores in London, indicating its ongoing presence in the global market.
- Financial Pressure: The company reported a 23.3% year-over-year decline in net revenue in its third-quarter report, primarily due to impacts from international distributor changes and physical store closures, highlighting the market challenges it faces.
- Poor Market Performance: With a market cap of $32 million, Allbirds has seen its stock plunge over 80% in the past two years, reflecting significant difficulties encountered in a highly competitive market environment.






