Alibaba (BABA) Upgrades Qwen App, Deeply Integrates Ecosystem
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 15 2026
0mins
Should l Buy BABA?
Source: seekingalpha
- Feature Upgrade: Alibaba's launch of the upgraded Qwen app in Hangzhou allows users to order food and book flights directly, marking a strategic shift towards consumer-facing AI that enhances user experience and strengthens market competitiveness.
- Task Assistant Feature: The newly introduced 'task assistant' feature is currently available only to invited users, further enhancing Qwen's utility and expected to attract more user engagement and loyalty.
- Ecosystem Integration: This update deeply integrates Qwen with Alibaba's ecosystem, including Taobao and Fliggy, not only improving service coherence but also providing users with more convenient lifestyle services, thereby enhancing Alibaba's market position in AI.
- Market Competition: This upgrade represents a significant move by Alibaba in the consumer AI space, aiming to close the gap with domestic competitors like ByteDance and Tencent, indicating the company's focus on future growth potential.
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Analyst Views on BABA
Wall Street analysts forecast BABA stock price to rise
15 Analyst Rating
15 Buy
0 Hold
0 Sell
Strong Buy
Current: 123.730
Low
180.00
Averages
203.09
High
230.00
Current: 123.730
Low
180.00
Averages
203.09
High
230.00
About BABA
Alibaba Group Holding Ltd is an investment holding company mainly engaged in the provision of technology infrastructure and marketing platforms. The Company operates its business through four segments. The Alibaba China E-commerce Group segment is mainly engaged in E-commerce business, including operating Tmall Supermarket and Tmall Global, providing customer management services, product sales, as well as logistics services. It also operates quick commerce business such as Taobao Instant Commerce and Ele.me, as well as the China commerce wholesale business through 1688.com. The Alibaba International Digital Commerce Group segment is mainly engaged in international commerce retail and wholesale business, operating platforms such as AliExpress, Trendyol, Lazada and Alibaba.com. The Cloud Intelligence Group segment mainly provides public and non-public cloud services. The Other segments primarily include the operations of Freshippo, Cainiao, Alibaba Health and other business.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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