After antitrust raids, Indian ad group warns against pricing coordination
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 17 2025
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Source: Reuters
Antitrust Raids Impact on Advertising Agencies: Major advertising agencies in India, including GroupM, Dentsu, and Publicis, have been advised to refrain from discussing sensitive pricing information or communicating via WhatsApp following antitrust raids by the Competition Commission of India (CCI) investigating potential collusion in advertising rates.
Changes in Industry Practices: The Advertising Agencies Association of India (AAAI) has implemented new guidelines to ensure compliance with competition laws, advising members to avoid any coordination on pricing strategies and to exit existing communication groups that may facilitate such discussions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
