Aegon to rebrand as Transamerica and move operations to the U.S., causing stock prices to plummet.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 10 2025
0mins
Source: MarketWatch
Headquarters Relocation: Aegon is moving its headquarters from the Netherlands to the U.S. and will be rebranded as Transamerica.
New Location Details: The new headquarters will be located on the East Coast, with Delaware designated as the legal domicile, but it will not be in San Francisco.
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About AEG
Aegon Ltd. (Aegon) is an international financial service holding company. The Company offers products and services across insurance, long-term savings, banking and asset management. In the United States, the Company operates under two brands: Transamerica and World Financial Group Insurance Agency, which offers life insurance, investments and retirement solutions. In the Netherlands, Aegon focuses on life insurance, long-term savings, pension and annuity solutions, and mortgages. In the United Kingdom, Aegon is the investment platform, providing a range of investment, retirement solutions, and protection products to individuals, advisers, and employers. In China, the Company owns a stake in Aegon THTF Life Insurance Company, which offers life insurance solutions through a network of branches, primarily in eastern China. It also has a partnership with Banco Santander to distribute life, health, and non-life insurance products through the bank’s branches in Spain and Portugal.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
