Ad group WPP cuts outlook as clients rein in spending, shares plunge
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 09 2025
0mins
Source: Reuters
WPP's Profit Guidance Downgrade: WPP has reduced its annual profit forecast due to clients cutting spending amid economic uncertainty, resulting in a 15% drop in its shares to a 16-year low. The company anticipates a decline in net sales and operating margins for the year.
Challenges Faced by WPP: CEO Mark Read noted that client caution and fewer business opportunities are impacting performance, while increased competition and the rise of AI tools have further strained demand for traditional advertising services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
