A year into turnaround, Burberry investors see progress
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 14 2025
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Source: Yahoo Finance
Burberry's Recovery Efforts: Under CEO Josh Schulman, Burberry is showing early signs of recovery despite a 3% decline in retail sales for the April-June quarter. The brand is focusing on its British heritage and outerwear, while also implementing cost-cutting measures, including a significant workforce reduction.
Product Strategy Shift: Burberry is adjusting its product offerings by introducing more affordable bags and enhancing its outerwear range, aiming to balance luxury with accessibility. This strategy has led to an increase in share prices and positive investor sentiment regarding the brand's transformation.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
