A Japanese-inspired pop-up arcade in LA may expand nationwide if it proves successful.

New Concept Store Launch: Gacha & Catch, a new immersive store in Los Angeles, will test the public's interest in Japanese anime and manga culture with over 100 Gacha capsule toy machines and claw machines for six months.

Partnership and Expansion Plans: The store is a collaboration between Mitsubishi, Sega Sammy, and Tomy, with plans to expand to several hundred locations in the U.S. if the test is successful, starting in fiscal 2026.

Sega's Retail Strategy: Sega is enhancing its physical retail presence with new stores in various locations, including a pop-up in Los Angeles, capitalizing on the popularity of its Sonic the Hedgehog character in the U.S. market.

Market Opportunity: Japanese companies see significant potential in the U.S. content market, valued at approximately $536 billion, with Gacha & Catch posing a competitive threat to chains like Dave & Buster's.