8x8 Showcases Retail Communication Platform to Enhance Customer Experience at NRF 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 19 2025
0mins
Source: Newsfilter
- Retail Showcase: 8x8 will present its communication platform designed specifically for retail environments at the NRF Big Show from January 11-13, 2026, aiming to enhance operational efficiency and customer experience through a unified system.
- Technological Support: The platform supports shared devices and centralized management, helping retailers reduce IT costs and simplify communication processes, thereby improving frontline team connectivity and customer loyalty.
- Solution Demonstration: 8x8 will showcase several retail-specific solutions, such as 8x8 Social Connect and 8x8 Aftersale Assist, aimed at enhancing sales conversion rates and customer satisfaction through AI-driven functionalities.
- Event Arrangements: During the event, 8x8 will host various interactive activities, including tote bag customization and a VIP dinner, to engage retail innovators and demonstrate the practical applications of its platform.
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Analyst Views on EGHT
Wall Street analysts forecast EGHT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for EGHT is 2.30 USD with a low forecast of 1.50 USD and a high forecast of 3.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
3 Buy
1 Hold
3 Sell
Hold
Current: 1.710
Low
1.50
Averages
2.30
High
3.00
Current: 1.710
Low
1.50
Averages
2.30
High
3.00
About EGHT
8x8, Inc. is a provider of software-as-a-service solutions for contact centers, voice communications, video meetings, employee collaboration, and embeddable communication application programming interfaces (API). The Company’s communications platform solutions comprise the 8x8 XCaaS platform, which is an integrated contact center, voice communications, video, chat, and SMS solution built on one global cloud communications platform. Its integrated technology platform includes 8x8 Work, 8x8 Contact Center, 8x8 Engage and 8x8 X Series. Its 8x8 Work is an end-to-end unified communications as a service solution that delivers enterprise-grade voice services, secure video meetings, and unified messaging including direct messages, public and private team messaging rooms, and peer-to-peer short and multimedia messaging, or SMS/MMS. 8x8 Contact Center is a cloud-based contact center as-a-service solution that includes omnichannel customer engagement, advanced analytics, and other features.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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