Expansion of SMS Capabilities: 8x8, Inc. has enhanced its 8x8 Work platform for Australian businesses by integrating one-to-one SMS capabilities, allowing users to send and receive messages from local mobile numbers.
Seamless Communication: The new feature enables agents to manage both calls and SMS from a single number, streamlining customer interactions and improving response times.
Importance of SMS in Australia: Despite the popularity of messaging apps, SMS remains a vital communication tool, with 96% of Australian adults using it for texting, according to the Australian Communications and Media Authority.
Immediate Availability: The SMS feature is now accessible to all Australian customers with compatible mobile numbers, enhancing their ability to connect with clients efficiently.
EGHT
$2.06+Infinity%1D
Analyst Views on EGHT
Wall Street analysts forecast EGHT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for EGHT is 2.30 USD with a low forecast of 1.50 USD and a high forecast of 3.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
Wall Street analysts forecast EGHT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for EGHT is 2.30 USD with a low forecast of 1.50 USD and a high forecast of 3.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Buy
1 Hold
3 Sell
Hold
Current: 2.190
Low
1.50
Averages
2.30
High
3.00
Current: 2.190
Low
1.50
Averages
2.30
High
3.00
Morgan Stanley
Underweight -> Equal Weight
upgrade
$1.90
2025-08-29
Reason
Morgan Stanley
Price Target
$1.90
2025-08-29
upgrade
Underweight -> Equal Weight
Reason
Morgan Stanley upgraded 8x8 to Equal Weight from Underweight with a $1.90 price target. Effective immediately, the firm said it is discontinuing coverage of 8x8 due to a reallocation of resources, noting that all prior research on the stock should no longer be relied upon. The analyst added that the new rating comes given encouraging signs of underlying stabilization at the company, from accelerating ex-Fuze growth and improved capital structure.
Rosenblatt
Buy
downgrade
2025-08-06
Reason
Rosenblatt
Price Target
2025-08-06
downgrade
Buy
Reason
Rosenblatt lowered the firm's price target on 8x8 to $2.50 from $2.70 and keeps a Buy rating on the shares. The firm says the company reported solid total revenue and service revenue in fiscal Q1. It cites near-term margin declines for the target cut.
B. Riley
Josh Nichols
Buy
downgrade
$4 -> $3
2025-05-14
Reason
B. Riley
Josh Nichols
Price Target
$4 -> $3
2025-05-14
downgrade
Buy
Reason
B. Riley analyst Josh Nichols lowered the firm's price target on 8x8 to $3 from $4 and keeps a Buy rating on the shares ahead of the fiscal Q4 report on May 19. The firm believes market pessimism is overdone, especially if the company transitions back to even modest service revenue growth over the next several quarters.
Rosenblatt
Buy
downgrade
2025-04-24
Reason
Rosenblatt
Price Target
2025-04-24
downgrade
Buy
Reason
Rosenblatt lowered the firm's price target on 8x8 to $2.70 from $3.30 and keeps a Buy rating on the shares. The firm reducing revenue projections for fiscal 2025 and 2026 to reflect ongoing economic uncertainty, the company's recent leadership transitions and a more competitive landscape. Though 8x8's new products show encouraging traction, macroeconomic headwinds and intensifying competition in the partner channel suggest a period of more moderate growth ahead, the analyst tells investors in a research note.
About EGHT
8x8, Inc. is a provider of software-as-a-service solutions for contact centers, voice communications, video meetings, employee collaboration, and embeddable communication application programming interfaces (API). The Company’s communications platform solutions comprise the 8x8 XCaaS platform, which is an integrated contact center, voice communications, video, chat, and SMS solution built on one global cloud communications platform. Its integrated technology platform includes 8x8 Work, 8x8 Contact Center, 8x8 Engage and 8x8 X Series. Its 8x8 Work is an end-to-end unified communications as a service solution that delivers enterprise-grade voice services, secure video meetings, and unified messaging including direct messages, public and private team messaging rooms, and peer-to-peer short and multimedia messaging, or SMS/MMS. 8x8 Contact Center is a cloud-based contact center as-a-service solution that includes omnichannel customer engagement, advanced analytics, and other features.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
