8x8 Acquires Maven Lab to Accelerate Customer Experience Transformation
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 07 2026
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Source: Newsfilter
- Strategic Acquisition: 8x8, Inc. has acquired Singapore-based Maven Lab to accelerate its strategy of delivering end-to-end customer engagement in the Asia-Pacific region, enhancing secure, high-volume communication capabilities for enterprise and public sector organizations.
- Platform Integration: Maven Lab's cloud-based customer engagement and messaging platform, Moobidesk, will integrate with 8x8's communication and automation capabilities, providing a more scalable and unified customer experience platform that enhances enterprise messaging performance.
- Market Impact: Maven Lab's solutions are trusted by regional organizations in healthcare, media, and transport, handling millions of customer engagements annually, and are expected to improve communication efficiency and security through 8x8's global scale and compliance.
- Technological Upgrade: This acquisition will enable 8x8 to offer smarter automation and omnichannel communication experiences, helping organizations across the Asia-Pacific region launch customer journeys faster and improve communication reliability and consistency.
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Analyst Views on EGHT
Wall Street analysts forecast EGHT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for EGHT is 2.30 USD with a low forecast of 1.50 USD and a high forecast of 3.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
3 Buy
1 Hold
3 Sell
Hold
Current: 1.710
Low
1.50
Averages
2.30
High
3.00
Current: 1.710
Low
1.50
Averages
2.30
High
3.00
About EGHT
8x8, Inc. is a provider of software-as-a-service solutions for contact centers, voice communications, video meetings, employee collaboration, and embeddable communication application programming interfaces (API). The Company’s communications platform solutions comprise the 8x8 XCaaS platform, which is an integrated contact center, voice communications, video, chat, and SMS solution built on one global cloud communications platform. Its integrated technology platform includes 8x8 Work, 8x8 Contact Center, 8x8 Engage and 8x8 X Series. Its 8x8 Work is an end-to-end unified communications as a service solution that delivers enterprise-grade voice services, secure video meetings, and unified messaging including direct messages, public and private team messaging rooms, and peer-to-peer short and multimedia messaging, or SMS/MMS. 8x8 Contact Center is a cloud-based contact center as-a-service solution that includes omnichannel customer engagement, advanced analytics, and other features.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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