3 Promising Advertising and Marketing Stocks to Invest In from a Booming Sector
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 25 2025
0mins
Source: NASDAQ.COM
Industry Resilience: The Zacks Advertising and Marketing industry is adapting to revenue challenges through increased digital marketing services, customer-centric approaches, and technology investments, particularly benefiting companies like Omnicom Group, Interpublic Group, and Clear Channel Outdoor Holdings.
Economic Recovery and Demand: The economy shows signs of recovery with a 3% GDP growth in Q2 2025, and the demand for advertising services remains stable, with expectations for revenues to gradually return to pre-pandemic levels.
Digital Marketing Growth: Increased consumer engagement with digital media platforms positions agencies offering digital marketing services favorably, as they can quickly adapt to changing customer preferences.
Stock Performance and Recommendations: Despite underperforming compared to the S&P 500, stocks like Interpublic, Omnicom, and Clear Channel Outdoor are highlighted for their potential growth, with positive earnings estimates and strategic initiatives indicating strong future prospects.
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Analyst Views on OMC
Wall Street analysts forecast OMC stock price to rise
6 Analyst Rating
3 Buy
2 Hold
1 Sell
Moderate Buy
Current: 69.320
Low
77.00
Averages
91.50
High
108.00
Current: 69.320
Low
77.00
Averages
91.50
High
108.00
About OMC
Omnicom Group Inc. is a provider of marketing and sales solutions. The Company offers a range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. Its services include database management, digital/direct marketing, package design, crisis communications, custom publishing, data analytics, healthcare marketing and communications, instore design, interactive marketing, investor relations, mobile marketing, promotional marketing, public affairs, public relations, retail media and e-commerce, social media marketing, search engine marketing, studio production, sports and event marketing, marketing research and others. Its portfolio of companies includes BBDO, DDB, TBWA, Omnicom Media Group, the DAS Group of Companies, and the Communications Consultancy Network.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Omnicom to Release Q4 and Full Year 2025 Results
- Earnings Release Schedule: Omnicom will publish its Q4 and full year 2025 financial results on February 18, 2026, after the NYSE closes, demonstrating the company's commitment to transparency and investor communication.
- Conference Call Details: The company will host a conference call at 4:30 p.m. Eastern Time on the same day to review the financial results, aiming to enhance investor confidence through direct engagement and provide deeper financial insights.
- Live Webcast Service: The conference call will be available via live webcast on Omnicom's investor relations website, ensuring global investors can access real-time information, thereby increasing the company's accessibility and transparency among investors.
- Company Background: Omnicom is the world's leading marketing and sales company, dedicated to addressing clients' growth needs through its connected capabilities and diverse expertise, reflecting its leadership and innovation in the industry.
See More
Omnicom to Release Q4 and Full Year 2025 Results
- Earnings Release Schedule: Omnicom will publish its Q4 and full year 2025 financial results on February 18, 2026, after the NYSE closes, demonstrating the company's commitment to transparency and investor communication.
- Conference Call Details: The company will host a conference call at 4:30 p.m. ET on the same day to review the financial results, aiming to enhance investor confidence through direct engagement and provide deeper financial insights.
- Webcast Availability: The call will be available via live webcast on Omnicom's investor relations website, ensuring global investors can access real-time information, thereby increasing the company's visibility among investors.
- Company Background: Omnicom is the world's leading marketing and sales company, focused on addressing clients' growth needs through its connected capabilities and diverse expertise, reflecting its leadership and innovation in the industry.
See More
Dividend Stocks Gain Favor Amid Market Turbulence
- Increased Appeal of Dividend Stocks: Amid market turbulence and uncertainty, many investors are turning to high dividend-yielding stocks, which typically have strong free cash flows and reward shareholders with substantial payouts, thereby boosting investor confidence.
- Analyst Rating Overview: Benzinga provides the latest analyst insights on high-yield stocks, allowing investors to review ratings on their favorite stocks by visiting the Analyst Stock Ratings page, which aids in informed decision-making.
- High-Yield Stock Recommendations: In the communication services sector, Shutterstock Inc (NYSE:SSTK), Omnicom Group Inc (NYSE:OMC), and Comcast Corp (NASDAQ:CMCSA) are highlighted as attractive high-yield stocks, reflecting market trust in these companies.
- Analyst Accuracy: Benzinga's database enables traders to sort ratings by analyst accuracy, helping investors find the most reliable investment advice, thus making more informed decisions in a volatile market.
See More
Omnicom Appoints Jantzen Bridges as Global President of Credera
- Leadership Change: Omnicom has appointed Jantzen Bridges as Global President of Credera, where she will shape service and delivery strategies and drive enterprise-level AI transformation initiatives, significantly enhancing the company's capabilities in modernizing organizations and fostering client growth.
- Strategic Expansion: Under Bridges' leadership, Credera will optimize marketing and sales execution by designing data, cloud, and technology solutions, thereby helping clients achieve sustainable business growth and further solidifying Omnicom's market leadership.
- Extensive Experience: Bridges brings over 20 years of experience from global consulting firms like Accenture and Deloitte, where she led complex technology transformation projects, successfully guiding Fortune 500 clients through comprehensive business transformations that enhance customer satisfaction and operational efficiency.
- AI-Driven Transformation: Bridges' appointment underscores Credera's role as a strategic partner in an AI-driven business landscape, assisting executives in rethinking the integration of growth, marketing, and operations to achieve higher productivity and improved customer outcomes.
See More
Omnicom Appoints Jantzen Bridges as Global President of Credera
- Leadership Change: Omnicom has appointed Jantzen Bridges as Global President of Credera, tasked with shaping service and delivery strategies for AI-driven enterprise transformation programs, which is expected to significantly enhance clients' organizational modernization capabilities and market execution efficiency.
- Business Expansion: Under Bridges' leadership, Credera will leverage Omnicom's creative, commerce, and media capabilities to design data, cloud, and technology solutions that help clients optimize their marketing and sales programs, thereby driving revenue and customer growth.
- Extensive Experience: Bridges brings over 20 years of experience leading complex, high-growth businesses at global consulting firms, having successfully guided Fortune 500 clients through technology-enabled transformations that enhance market competitiveness.
- Strategic Partnership: Bridges' appointment reinforces Credera's role as a strategic partner to executives, assisting clients in rethinking growth, marketing, and operations in an AI-driven environment, ultimately driving improved business outcomes.
See More
Analyst Ratings on High Dividend Stocks Amid Market Uncertainty
- Omnicom Rating Upgrade: Wells Fargo analyst Steven Cahall upgraded Omnicom from Equal-Weight to Overweight and raised the price target from $78 to $91, reflecting confidence in the company's growth potential, with a current dividend yield of 3.98%.
- Comcast Price Target Cut: Barclays analyst Kannan Venkateshwar maintained an Equal-Weight rating on Comcast but reduced the price target from $30 to $28, indicating a cautious outlook on its future performance, with a current dividend yield of 4.49%.
- National CineMedia Rating Held: B. Riley Securities analyst Drew Cum maintained a Neutral rating on National CineMedia and lowered the price target from $5 to $4, reflecting concerns about the company's future profitability, with a current dividend yield of 3.24%.
- Market Activity Updates: Omnicom completed its acquisition of Interpublic on November 26, Comcast announced the separation of Versant Media Group on January 5, and National CineMedia acquired Spotlight Cinema Networks on November 17, indicating proactive growth strategies amid market turbulence.
See More
Omnicom to Release Q4 and Full Year 2025 Results
- Earnings Release Schedule: Omnicom will publish its Q4 and full year 2025 financial results on February 18, 2026, after the NYSE closes, demonstrating the company's commitment to transparency and investor communication.
- Conference Call Details: The company will host a conference call at 4:30 p.m. Eastern Time on the same day to review the financial results, aiming to enhance investor confidence through direct engagement and provide deeper financial insights.
- Live Webcast Service: The conference call will be available via live webcast on Omnicom's investor relations website, ensuring global investors can access real-time information, thereby increasing the company's accessibility and transparency among investors.
- Company Background: Omnicom is the world's leading marketing and sales company, dedicated to addressing clients' growth needs through its connected capabilities and diverse expertise, reflecting its leadership and innovation in the industry.
See More
Omnicom to Release Q4 and Full Year 2025 Results
- Earnings Release Schedule: Omnicom will publish its Q4 and full year 2025 financial results on February 18, 2026, after the NYSE closes, demonstrating the company's commitment to transparency and investor communication.
- Conference Call Details: The company will host a conference call at 4:30 p.m. ET on the same day to review the financial results, aiming to enhance investor confidence through direct engagement and provide deeper financial insights.
- Webcast Availability: The call will be available via live webcast on Omnicom's investor relations website, ensuring global investors can access real-time information, thereby increasing the company's visibility among investors.
- Company Background: Omnicom is the world's leading marketing and sales company, focused on addressing clients' growth needs through its connected capabilities and diverse expertise, reflecting its leadership and innovation in the industry.
See More
Dividend Stocks Gain Favor Amid Market Turbulence
- Increased Appeal of Dividend Stocks: Amid market turbulence and uncertainty, many investors are turning to high dividend-yielding stocks, which typically have strong free cash flows and reward shareholders with substantial payouts, thereby boosting investor confidence.
- Analyst Rating Overview: Benzinga provides the latest analyst insights on high-yield stocks, allowing investors to review ratings on their favorite stocks by visiting the Analyst Stock Ratings page, which aids in informed decision-making.
- High-Yield Stock Recommendations: In the communication services sector, Shutterstock Inc (NYSE:SSTK), Omnicom Group Inc (NYSE:OMC), and Comcast Corp (NASDAQ:CMCSA) are highlighted as attractive high-yield stocks, reflecting market trust in these companies.
- Analyst Accuracy: Benzinga's database enables traders to sort ratings by analyst accuracy, helping investors find the most reliable investment advice, thus making more informed decisions in a volatile market.
See More
Omnicom Appoints Jantzen Bridges as Global President of Credera
- Leadership Change: Omnicom has appointed Jantzen Bridges as Global President of Credera, where she will shape service and delivery strategies and drive enterprise-level AI transformation initiatives, significantly enhancing the company's capabilities in modernizing organizations and fostering client growth.
- Strategic Expansion: Under Bridges' leadership, Credera will optimize marketing and sales execution by designing data, cloud, and technology solutions, thereby helping clients achieve sustainable business growth and further solidifying Omnicom's market leadership.
- Extensive Experience: Bridges brings over 20 years of experience from global consulting firms like Accenture and Deloitte, where she led complex technology transformation projects, successfully guiding Fortune 500 clients through comprehensive business transformations that enhance customer satisfaction and operational efficiency.
- AI-Driven Transformation: Bridges' appointment underscores Credera's role as a strategic partner in an AI-driven business landscape, assisting executives in rethinking the integration of growth, marketing, and operations to achieve higher productivity and improved customer outcomes.
See More
Omnicom Appoints Jantzen Bridges as Global President of Credera
- Leadership Change: Omnicom has appointed Jantzen Bridges as Global President of Credera, tasked with shaping service and delivery strategies for AI-driven enterprise transformation programs, which is expected to significantly enhance clients' organizational modernization capabilities and market execution efficiency.
- Business Expansion: Under Bridges' leadership, Credera will leverage Omnicom's creative, commerce, and media capabilities to design data, cloud, and technology solutions that help clients optimize their marketing and sales programs, thereby driving revenue and customer growth.
- Extensive Experience: Bridges brings over 20 years of experience leading complex, high-growth businesses at global consulting firms, having successfully guided Fortune 500 clients through technology-enabled transformations that enhance market competitiveness.
- Strategic Partnership: Bridges' appointment reinforces Credera's role as a strategic partner to executives, assisting clients in rethinking growth, marketing, and operations in an AI-driven environment, ultimately driving improved business outcomes.
See More
Analyst Ratings on High Dividend Stocks Amid Market Uncertainty
- Omnicom Rating Upgrade: Wells Fargo analyst Steven Cahall upgraded Omnicom from Equal-Weight to Overweight and raised the price target from $78 to $91, reflecting confidence in the company's growth potential, with a current dividend yield of 3.98%.
- Comcast Price Target Cut: Barclays analyst Kannan Venkateshwar maintained an Equal-Weight rating on Comcast but reduced the price target from $30 to $28, indicating a cautious outlook on its future performance, with a current dividend yield of 4.49%.
- National CineMedia Rating Held: B. Riley Securities analyst Drew Cum maintained a Neutral rating on National CineMedia and lowered the price target from $5 to $4, reflecting concerns about the company's future profitability, with a current dividend yield of 3.24%.
- Market Activity Updates: Omnicom completed its acquisition of Interpublic on November 26, Comcast announced the separation of Versant Media Group on January 5, and National CineMedia acquired Spotlight Cinema Networks on November 17, indicating proactive growth strategies amid market turbulence.
See More
