Under Armour Inc's shares surged by 4.70%, reaching a 20-day high, closing at $5.14. This increase was accompanied by trading volume significantly exceeding normal levels, indicating strong market interest and increased investor confidence.
The surge is attributed to a notable increase in investment from a firm known as the 'Warren Buffett of Canada', which is raising its stake in Under Armour. This development has sparked renewed optimism among investors regarding the company's turnaround strategy, despite previous challenges in convincing the market of its effectiveness.
The implications of this investment could be significant for Under Armour, as it may bolster investor confidence and support the company's efforts to improve its market position. However, investors will be closely monitoring the company's upcoming earnings report, which is expected to show a quarterly loss, to gauge the effectiveness of its strategies moving forward.
Wall Street analysts forecast UAA stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for UAA is 5.69 USD with a low forecast of 4.00 USD and a high forecast of 9.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
19 Analyst Rating
Wall Street analysts forecast UAA stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for UAA is 5.69 USD with a low forecast of 4.00 USD and a high forecast of 9.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Buy
12 Hold
3 Sell
Hold
Current: 6.070
Low
4.00
Averages
5.69
High
9.00
Current: 6.070
Low
4.00
Averages
5.69
High
9.00
Citi
Paul Lejuez
Neutral
maintain
$5
2026-01-23
Reason
Citi
Paul Lejuez
Price Target
$5
AI Analysis
2026-01-23
maintain
Neutral
Reason
Citi analyst Paul Lejuez raised the firm's price target on Under Armour to $6.50 from $5 and keeps a Neutral rating on the shares.
Guggenheim
NULL
to
Buy
initiated
$6
2025-12-09
Reason
Guggenheim
Price Target
$6
2025-12-09
initiated
NULL
to
Buy
Reason
Guggenheim initiated coverage of Under Armour with a Buy rating and $6 price target. The retail sector still seems to be perceived as "structurally sick," but the firm says "holiday brought the cheer," tariffs have been manageable so far and "most importantly and likely going unnoticed" is the fact that the majority of the firm's coverage actually operates at, or close to, their gross margin peaks.
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Baird
Neutral
downgrade
$6
2025-11-07
Reason
Baird
Price Target
$6
2025-11-07
downgrade
Neutral
Reason
Baird lowered the firm's price target on Under Armour to $5.50 from $6 and keeps a Neutral rating on the shares. The firm updated its model following Q2 results and where they see a long path back to stabilization.
Evercore ISI
Michael Binetti
Underperform
downgrade
$5 -> $4
2025-11-07
Reason
Evercore ISI
Michael Binetti
Price Target
$5 -> $4
2025-11-07
downgrade
Underperform
Reason
Evercore ISI analyst Michael Binetti lowered the firm's price target on Under Armour to $4 from $5 and keeps an Underperform rating on the shares. The firm says there is "still no signs of a turn" following the company's fiscal Q2 report.
About UAA
Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
