Under Armour shares decline amid market strength
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 09 Jan 26
Under Armour Inc's stock price fell by 6.33% as it crossed below the 5-day SMA, reflecting a challenging trading session.
This decline occurs amid broader market strength, with the Nasdaq-100 up 0.94% and the S&P 500 up 0.70%. The stock's movement suggests sector rotation, as investors may be reallocating their portfolios despite the positive market conditions.
The ongoing struggles of Under Armour to convince investors of its turnaround strategy continue to weigh on its stock performance, highlighting the need for the company to effectively communicate its growth plans.
Analyst Views on UAA
Wall Street analysts forecast UAA stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for UAA is 5.69 USD with a low forecast of 4.00 USD and a high forecast of 9.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
19 Analyst Rating
4 Buy
12 Hold
3 Sell
Hold
Current: 6.070
Low
4.00
Averages
5.69
High
9.00
Current: 6.070
Low
4.00
Averages
5.69
High
9.00
About UAA
Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
