Shares of TRU.N surged to a 5-day high today, buoyed by positive holiday shopping trends highlighted in a recent TransUnion study. The report revealed that 42% of holiday shoppers intend to use credit cards as their primary payment method, an increase from 38% last year, indicating a growing consumer reliance on credit. This uptick in credit card usage aligns with the company's strategic focus on credit monitoring solutions, such as Credit Essentials, which aims to assist consumers in managing their credit effectively. Additionally, TransUnion's recognition as a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling further underscores its commitment to innovation and client partnerships, reinforcing investor confidence in its growth potential.
Wall Street analysts forecast TRU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TRU is 102.71 USD with a low forecast of 80.00 USD and a high forecast of 125.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Analyst Rating
Wall Street analysts forecast TRU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TRU is 102.71 USD with a low forecast of 80.00 USD and a high forecast of 125.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Buy
3 Hold
1 Sell
Moderate Buy
Current: 80.680
Low
80.00
Averages
102.71
High
125.00
Current: 80.680
Low
80.00
Averages
102.71
High
125.00
Morgan Stanley
Overweight
downgrade
$122 -> $120
2025-12-17
Reason
Morgan Stanley
Price Target
$122 -> $120
AI Analysis
2025-12-17
downgrade
Overweight
Reason
Morgan Stanley lowered the firm's price target on TransUnion to $120 from $122 and keeps an Overweight rating on the shares. 2025 marked a shift in Info Services, bifurcating leaders and laggards in the group based on AI, notes the analyst, who assumes AI will continue to be an important theme in 2026 among the group.
BofA
Wahid Amin
Underperform
maintain
$75 -> $80
2025-10-27
Reason
BofA
Wahid Amin
Price Target
$75 -> $80
2025-10-27
maintain
Underperform
Reason
BofA analyst Wahid Amin raised the firm's price target on TransUnion to $80 from $75 and keeps an Underperform rating on the shares after the company reported Q3 results that beat the firm's and the Street's expectations, largely driven by outsized mortgage growth. The firm foresees TransUnion taking "a cautionary tone" to their guidance for 2026, in efforts to continue beat and raises, but thinks the company will be going against a year of difficult comparison given the outsized growth in 2025, largely driven by accelerated mortgage pricing, and wins in some non-mortgage areas, the analyst tells investors.
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UBS
Neutral
maintain
$87 -> $90
2025-10-24
Reason
UBS
Price Target
$87 -> $90
2025-10-24
maintain
Neutral
Reason
UBS raised the firm's price target on TransUnion to $90 from $87 and keeps a Neutral rating on the shares.
Baird
Jeffrey Meuler
Outperform
downgrade
$135 -> $125
2025-10-24
Reason
Baird
Jeffrey Meuler
Price Target
$135 -> $125
2025-10-24
downgrade
Outperform
Reason
Baird analyst Jeffrey Meuler lowered the firm's price target on TransUnion to $125 from $135 and keeps an Outperform rating on the shares. The firm updated its model following Q3 results which showed strong results and valuation remaining attractive.
About TRU
TransUnion is a global information and insights company. The Company operates through two segments: U.S. Markets and International. The U.S. Markets segment provides consumer reports, actionable insights and analytics to businesses. These businesses use the Company’s services to engage and acquire customers, assess consumer ability to pay for services, identify cross-selling opportunities, measure and manage debt portfolio risk, collect debt, verify consumer identities and mitigate fraud risk. The International segment provides services similar to its U.S. Markets segment to businesses in select regions outside the United States. Depending on the maturity of the credit economy in each country, services may include credit reports, analytics and technology solutions services and other value-added risk management services. It also has insurance, business and automotive databases in select geographies. It also owns Monevo, a credit prequalification and distribution platform.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
