Roku Inc's stock rises amid strong market demand and profitability return
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 05 Jan 26
Source: Coinmarketcap
Roku Inc's stock increased by 4.47%, reaching a 20-day high, reflecting positive momentum in the market.
This surge is attributed to Roku's return to profitability in Q2 2025, exceeding analyst expectations and showcasing strong user engagement with 89.8 million households on its platform. Analysts project a 13% revenue growth to $5.3 billion in 2026, indicating robust future prospects for the company.
The implications of this performance suggest that Roku is well-positioned in the competitive streaming market, with a solid user base and promising revenue forecasts that could attract further investor interest.
Analyst Views on ROKU
Wall Street analysts forecast ROKU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ROKU is 123.10 USD with a low forecast of 100.00 USD and a high forecast of 145.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
23 Analyst Rating
19 Buy
4 Hold
0 Sell
Strong Buy
Current: 100.840
Low
100.00
Averages
123.10
High
145.00
Current: 100.840
Low
100.00
Averages
123.10
High
145.00
About ROKU
Roku, Inc. operates a television (TV) streaming platform. The Company connects viewers to the streaming content they love, enables content publishers to build and monetize large audiences, and provides advertisers with capabilities to engage consumers. The Company’s segments include platform and devices. The platform segment is engaged in the sale of digital advertising (including direct and programmatic video advertising, media and entertainment promotional spending, and related services) and streaming services distribution (including subscription and transaction revenue shares, the sale of premium subscriptions, and the sale of branded app buttons on remote controls). The devices segment is engaged in the sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories. The Company sells the majority of its devices in the United States through retailers and distributors as well as through the Company’s website.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
