Dutch Bros Inc. shares rose by 3.02%, reaching a 20-day high as the company accelerates its expansion plans. Recently, Dutch Bros has opened 38 new shops, bringing its total to 1,081 locations, with strong customer demand noted in new markets, particularly in the Midwest and Southeast.
The company plans to open approximately 175 new shops in 2026, aiming for a total of 2,029 locations by 2029. However, rising coffee and labor costs, especially in California, may impact profitability alongside increased pre-opening expenses as the company expands into new areas.
Despite these challenges, Dutch Bros shares have risen 11.3% this year, outperforming industry peers like Starbucks and Chipotle, indicating strong market confidence in its growth trajectory.
Wall Street analysts forecast BROS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BROS is 76.64 USD with a low forecast of 63.00 USD and a high forecast of 85.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
Wall Street analysts forecast BROS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BROS is 76.64 USD with a low forecast of 63.00 USD and a high forecast of 85.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Buy
1 Hold
0 Sell
Strong Buy
Current: 57.440
Low
63.00
Averages
76.64
High
85.00
Current: 57.440
Low
63.00
Averages
76.64
High
85.00
Citi
initiated
$82
2026-01-25
New
Reason
Citi
Price Target
$82
AI Analysis
2026-01-25
New
initiated
Reason
Citi initiated coverage of Dutch Bros with a Buy rating and $82 price target. The company has proven its portability across the U.S. and, beyond a multi-year "brand funnel" tailwind, other key same-store-sales levers are set to layer into the investment story in the coming 12-24 months, the analyst tells investors in a research note. Dutch Bros' on-trend concept is well positioned to win share despite the firm's muted view of the coffee-away-from-home market, the firm added.
Morgan Stanley
Overweight
downgrade
$84 -> $82
2026-01-20
Reason
Morgan Stanley
Price Target
$84 -> $82
2026-01-20
downgrade
Overweight
Reason
Morgan Stanley lowered the firm's price target on Dutch Bros to $82 from $84 and keeps an Overweight rating on the shares as part of the firm's 2026 outlook note on its restaurants and foodservice distributors coverage.
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Barclays
Jeffrey Bernstein
Overweight
maintain
$72 -> $76
2026-01-07
Reason
Barclays
Jeffrey Bernstein
Price Target
$72 -> $76
2026-01-07
maintain
Overweight
Reason
Barclays analyst Jeffrey Bernstein raised the firm's price target on Dutch Bros to $76 from $72 and keeps an Overweight rating on the shares. The firm adjusted targets in the restaurant group as part of its 2026 outlook. Sales challenges persist for the sector, the analyst tells investors in a research note. Barclays expects quick service to regain share from fast casual and casual dining, and it remains bullish on foodservice distribution.
KeyBanc
initiated
$77
2025-12-16
Reason
KeyBanc
Price Target
$77
2025-12-16
initiated
Reason
KeyBanc initiated coverage of Dutch Bros with an Overweight rating and $77 price target.
About BROS
Dutch Bros Inc. is an operator and franchiser of drive-thru shops, which is focused on serving hand-crafted beverages. The Company sells a range of customizable hot, iced and blended beverages. Coffee-based beverages include handcraft espresso shots for both hot and cold custom classic and signature coffee beverages. It also sells proprietary coffee-based Freeze blended beverages and cold brew. Its Private Reserve coffee is a 100% Arabica three-bean blend, roasted by the Company in Grants Pass, Oregon or Melissa, Texas facilities. The Company has two segments: Company-operated shops, and Franchising and other. The Company-operated shops segment includes retail coffee shop sales to end consumers. The Franchising and other segment includes bean and product sales to franchise partners and includes the initial franchise fees, royalties, and marketing fees. It has approximately 1,101 shops, of which over 779 are operated by the Company and 322 are franchised, across 26 states.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
