Alaska Air Group Inc's stock fell 3.42% and hit a 20-day low amid a generally positive market, with the Nasdaq-100 up 0.05% and the S&P 500 up 0.01%.
The catalyst for this movement is the historic order placed by Alaska Airlines for 105 Boeing 737 Max 10 jets and five 787-10 Dreamliners. This record purchase aims to secure order slots through the mid-2030s, reflecting the airline's confidence in Boeing's production capabilities and its strategy for international expansion. Despite the 737 Max 10 not yet being FAA certified, Alaska Airlines believes this order will enhance its competitive positioning.
This significant order underscores Alaska Airlines' commitment to growth and modernization, as it prepares to expand its route network and improve customer experience with newer, more efficient aircraft.
Wall Street analysts forecast ALK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ALK is 73.00 USD with a low forecast of 64.00 USD and a high forecast of 94.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
Wall Street analysts forecast ALK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ALK is 73.00 USD with a low forecast of 64.00 USD and a high forecast of 94.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Buy
0 Hold
0 Sell
Strong Buy
Current: 52.370
Low
64.00
Averages
73.00
High
94.00
Current: 52.370
Low
64.00
Averages
73.00
High
94.00
Susquehanna
Positive
maintain
$52 -> $70
2026-01-09
Reason
Susquehanna
Price Target
$52 -> $70
AI Analysis
2026-01-09
maintain
Positive
Reason
Susquehanna raised the firm's price target on Alaska Air to $70 from $52 and keeps a Positive rating on the shares as part of a Q4 preview. The firm sees a "constructive fundamental backdrop" for the airlines into fiscal 2026. Select carriers will benefit from brand loyalty and diverse revenue streams, the analyst tells investors in a research note.
Citi
Buy
upgrade
$61 -> $69
2026-01-07
Reason
Citi
Price Target
$61 -> $69
2026-01-07
upgrade
Buy
Reason
Citi raised the firm's price target on Alaska Air to $69 from $61 and keeps a Buy rating on the shares. The firm updated targets in the airlines group as part of a Q4 earnings preview. Citi's business travel barometer has bottomed, the analyst tells investors in a research note. However, the firm still expects the supermajors to issue "conservative" outlooks for 2026.
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BofA
analyst
Buy
maintain
$62 -> $70
2026-01-06
Reason
BofA
analyst
Price Target
$62 -> $70
2026-01-06
maintain
Buy
Reason
BofA raised the firm's price target on Alaska Air (ALK) to $70 from $62 and keeps a Buy rating on the shares. Delta (DAL) kicks off airline earnings on January 13 and the firm believes Q4 earnings season and 2026 full year guidance will set an early tone for the stocks, says the analyst. The firm sees a constructive fundamental backdrop for airline stocks into 2026 and expects the structural re-shaping of the industry continues, the analyst tells investors in a year ahead preview for the group.
Raymond James
Outperform
maintain
$65 -> $71
2025-12-19
Reason
Raymond James
Price Target
$65 -> $71
2025-12-19
maintain
Outperform
Reason
Raymond James raised the firm's price target on Alaska Air to $71 from $65 and keeps an Outperform rating on the shares. The firm updated U.S. airlines earnings forecasts ahead of the Q4 reports. Raymond James has an improved view on the U.S. consumer and sees early indications of continued industry capacity and pricing discipline heading into 2026. Demand heading into 2026 seems to have recovered back to industry expectations, the analyst tells investors in a research note.
About ALK
Alaska Air Group, Inc. is engaged in operating airlines. The Company operates through its subsidiaries Alaska Airlines, Inc., Hawaiian Holdings, Inc., Horizon Air Industries, Inc., and McGee Air Services. The Company's segments include Alaska Airlines, Hawaiian Airlines, and Regional. The Alaska Airlines segment includes scheduled air transportation on Alaska's Boeing jet aircraft for passengers and cargo. The Hawaiian Airlines segment includes scheduled air transportation on Hawaiian's Boeing and Airbus jet aircraft for passengers and cargo. The Regional segment includes Horizon's and other third-party carriers’ scheduled air transportation on E175 jet aircraft for passengers under capacity purchase agreements (CPAs). The Company serves more than 140 destinations throughout North America, Central America, Asia and across the Pacific. The Company provides freight and mail services (cargo) using both freighter aircraft and the bellies of its passenger aircraft.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
